[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-beiersdorf":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":53,"overallTrend":70,"interactionSummary":76,"liveInsights":78},"CURRENT","/leaderboard/household-and-personal-products/brands/beiersdorf",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6236,"Beiersdorf","beiersdorf",34,7,10,2,"2026-06-12T20:05:47.077631","Beiersdorf currently ranks #7 in the Household and Personal Products leaderboard with an overall AI visibility score of 34 across 2 tracked engines. Its strongest recent performance appears in gemini with a 45 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (45 AI Index, 60% mention rate) and ChatGPT (23 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in ChatGPT (23 AI Index, 0% mention rate) and gemini (45 AI Index, 60% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Beiersdorf is trending upward based on recent AI visibility runs, moving from 16 to 34 for a +18.0 point change.","Beiersdorf AI Visibility in Household and Personal Products | AIvsRank","Review Beiersdorf AI visibility in Household and Personal Products: rank #7, 34 AI Index, strongest on gemini, with competitor gaps versus Kimberly-Clark.",[26,29,32,35],{"question":27,"answer":28},"Why is Beiersdorf ranked in the Household and Personal Products leaderboard?","Beiersdorf is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Beiersdorf?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in ChatGPT.",{"question":33,"answer":34},"Which entities should be compared with Beiersdorf?","Beiersdorf is compared most directly with Kimberly-Clark, Reckitt, and Henkel in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":44,"runDate":45},"chatgpt","ChatGPT",8,23,0,"2026-06-12T20:05:10.810925",{"engineCode":47,"engineName":48,"rank":49,"score":50,"mentionRate":51,"mentions":52,"runDate":18},"gemini-2.5-flash","gemini",5,45,60,3,[54,60,65],{"brandName":55,"brandSlug":56,"rank":57,"overallScore":58,"scoreGap":59},"Kimberly-Clark","kimberly-clark",6,41,-7,{"brandName":61,"brandSlug":62,"rank":42,"overallScore":63,"scoreGap":64},"Reckitt","reckitt",30,4,{"brandName":66,"brandSlug":67,"rank":49,"overallScore":68,"scoreGap":69},"Henkel","henkel",46,-12,[71,74],{"runDate":72,"overallScore":73},"2026-06-10T00:00:00",16,{"runDate":75,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":44,"followCount":44,"isUpvoted":77,"isFollowed":77},false,{"rankInterpretation":79,"engineDivergenceInterpretation":80,"competitorGapInterpretation":81,"trendInterpretation":82},"Beiersdorf is currently #7 out of 10 entities in Household and Personal Products, with a 34 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Beiersdorf's strongest current visibility comes from gemini (45 AI Index, 60% mention rate) and ChatGPT (23 AI Index, 0% mention rate). Its weaker engine profile is ChatGPT (23 AI Index, 0% mention rate) and gemini (45 AI Index, 60% mention rate), so the engine spread points to where recommendation consistency can still improve.","Kimberly-Clark is the closest comparable entity by rank, with Beiersdorf behind it by 7 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Beiersdorf improved over the visible trend window, moving from 16 on 2026-06-10 to 34 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]