[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-colgate-palmolive":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":52,"overallTrend":69,"interactionSummary":75,"liveInsights":78},"CURRENT","/leaderboard/household-and-personal-products/brands/colgate-palmolive",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6230,"Colgate-Palmolive","colgate-palmolive",70.5,3,10,2,"2026-06-12T20:05:47.077631","Colgate-Palmolive currently ranks #3 in the Household and Personal Products leaderboard with an overall AI visibility score of 70.5 across 2 tracked engines. Its strongest recent performance appears in ChatGPT with a 74 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (74 AI Index, 80% mention rate) and gemini (67 AI Index, 100% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (67 AI Index, 100% mention rate) and ChatGPT (74 AI Index, 80% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Colgate-Palmolive is trending upward based on recent AI visibility runs, moving from 61.5 to 70.5 for a +9.0 point change.","Colgate-Palmolive AI Visibility in Household and Personal Products | AIvsRank","Review Colgate-Palmolive AI visibility in Household and Personal Products: rank #3, 70.5 AI Index, strongest on ChatGPT, with competitor gaps versus Unilever.",[26,29,32,35],{"question":27,"answer":28},"Why is Colgate-Palmolive ranked in the Household and Personal Products leaderboard?","Colgate-Palmolive is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Colgate-Palmolive?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with Colgate-Palmolive?","Colgate-Palmolive is compared most directly with Unilever, Kao, and Procter & Gamble in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":17,"score":42,"mentionRate":43,"mentions":44,"runDate":45},"chatgpt","ChatGPT",74,80,4,"2026-06-12T20:05:10.810925",{"engineCode":47,"engineName":48,"rank":15,"score":49,"mentionRate":50,"mentions":51,"runDate":18},"gemini-2.5-flash","gemini",67,100,5,[53,58,63],{"brandName":54,"brandSlug":55,"rank":17,"overallScore":56,"scoreGap":57},"Unilever","unilever",80.5,-10,{"brandName":59,"brandSlug":60,"rank":44,"overallScore":61,"scoreGap":62},"Kao","kao",52,18.5,{"brandName":64,"brandSlug":65,"rank":66,"overallScore":67,"scoreGap":68},"Procter & Gamble","procter-gamble",1,94.5,-24,[70,73],{"runDate":71,"overallScore":72},"2026-06-10T00:00:00",61.5,{"runDate":74,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":76,"followCount":76,"isUpvoted":77,"isFollowed":77},0,false,{"rankInterpretation":79,"engineDivergenceInterpretation":80,"competitorGapInterpretation":81,"trendInterpretation":82},"Colgate-Palmolive is currently #3 out of 10 entities in Household and Personal Products, with a 70.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Colgate-Palmolive's strongest current visibility comes from ChatGPT (74 AI Index, 80% mention rate) and gemini (67 AI Index, 100% mention rate). Its weaker engine profile is gemini (67 AI Index, 100% mention rate) and ChatGPT (74 AI Index, 80% mention rate), so the engine spread points to where recommendation consistency can still improve.","Unilever is the closest comparable entity by rank, with Colgate-Palmolive behind it by 10 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Colgate-Palmolive improved over the visible trend window, moving from 61.5 on 2026-06-10 to 70.5 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]