[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-henkel":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":52,"overallTrend":68,"interactionSummary":74,"liveInsights":77},"CURRENT","/leaderboard/household-and-personal-products/brands/henkel",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6233,"Henkel","henkel",46,5,10,2,"2026-06-12T20:05:47.077631","Henkel currently ranks #5 in the Household and Personal Products leaderboard with an overall AI visibility score of 46 across 2 tracked engines. Its strongest recent performance appears in ChatGPT with a 54 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (54 AI Index, 80% mention rate) and gemini (38 AI Index, 40% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (38 AI Index, 40% mention rate) and ChatGPT (54 AI Index, 80% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Henkel is trending upward based on recent AI visibility runs, moving from 35 to 46 for a +11.0 point change.","Henkel AI Visibility in Household and Personal Products | AIvsRank","Review Henkel AI visibility in Household and Personal Products: rank #5, 46 AI Index, strongest on ChatGPT, with competitor gaps versus Kao.",[26,29,32,35],{"question":27,"answer":28},"Why is Henkel ranked in the Household and Personal Products leaderboard?","Henkel is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Henkel?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with Henkel?","Henkel is compared most directly with Kao, Kimberly-Clark, and Colgate-Palmolive in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":42,"runDate":45},"chatgpt","ChatGPT",4,54,80,"2026-06-12T20:05:10.810925",{"engineCode":47,"engineName":48,"rank":49,"score":50,"mentionRate":51,"mentions":17,"runDate":18},"gemini-2.5-flash","gemini",6,38,40,[53,58,62],{"brandName":54,"brandSlug":55,"rank":42,"overallScore":56,"scoreGap":57},"Kao","kao",52,-6,{"brandName":59,"brandSlug":60,"rank":49,"overallScore":61,"scoreGap":15},"Kimberly-Clark","kimberly-clark",41,{"brandName":63,"brandSlug":64,"rank":65,"overallScore":66,"scoreGap":67},"Colgate-Palmolive","colgate-palmolive",3,70.5,-24.5,[69,72],{"runDate":70,"overallScore":71},"2026-06-10T00:00:00",35,{"runDate":73,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":75,"followCount":75,"isUpvoted":76,"isFollowed":76},0,false,{"rankInterpretation":78,"engineDivergenceInterpretation":79,"competitorGapInterpretation":80,"trendInterpretation":81},"Henkel is currently #5 out of 10 entities in Household and Personal Products, with a 46 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Henkel's strongest current visibility comes from ChatGPT (54 AI Index, 80% mention rate) and gemini (38 AI Index, 40% mention rate). Its weaker engine profile is gemini (38 AI Index, 40% mention rate) and ChatGPT (54 AI Index, 80% mention rate), so the engine spread points to where recommendation consistency can still improve.","Kao is the closest comparable entity by rank, with Henkel behind it by 6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Henkel improved over the visible trend window, moving from 35 on 2026-06-10 to 46 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]