[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-kao":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":43,"overallTrend":62,"interactionSummary":68,"liveInsights":71},"CURRENT","/leaderboard/household-and-personal-products/brands/kao",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6234,"Kao","kao",52,4,10,1,"2026-06-12T20:05:47.077631","Kao currently ranks #4 in the Household and Personal Products leaderboard with an overall AI visibility score of 52 across 1 tracked engines. Its strongest recent performance appears in gemini with a 52 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (52 AI Index, 80% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (52 AI Index, 80% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Kao is trending upward based on recent AI visibility runs, moving from 40 to 52 for a +12.0 point change.","Kao AI Visibility in Household and Personal Products | AIvsRank","Review Kao AI visibility in Household and Personal Products: rank #4, 52 AI Index, strongest on gemini, with competitor gaps versus Colgate-Palmolive.",[26,29,32,35],{"question":27,"answer":28},"Why is Kao ranked in the Household and Personal Products leaderboard?","Kao is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Kao?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with Kao?","Kao is compared most directly with Colgate-Palmolive, Henkel, and Unilever in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39],{"engineCode":40,"engineName":41,"rank":15,"score":14,"mentionRate":42,"mentions":15,"runDate":18},"gemini-2.5-flash","gemini",80,[44,50,56],{"brandName":45,"brandSlug":46,"rank":47,"overallScore":48,"scoreGap":49},"Colgate-Palmolive","colgate-palmolive",3,70.5,-18.5,{"brandName":51,"brandSlug":52,"rank":53,"overallScore":54,"scoreGap":55},"Henkel","henkel",5,46,6,{"brandName":57,"brandSlug":58,"rank":59,"overallScore":60,"scoreGap":61},"Unilever","unilever",2,80.5,-28.5,[63,66],{"runDate":64,"overallScore":65},"2026-06-10T00:00:00",40,{"runDate":67,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":69,"followCount":69,"isUpvoted":70,"isFollowed":70},0,false,{"rankInterpretation":72,"engineDivergenceInterpretation":73,"competitorGapInterpretation":74,"trendInterpretation":75},"Kao is currently #4 out of 10 entities in Household and Personal Products, with a 52 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Kao's current engine-level visibility is concentrated in gemini (52 AI Index, 80% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.","Colgate-Palmolive is the closest comparable entity by rank, with Kao behind it by 18.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Kao improved over the visible trend window, moving from 40 on 2026-06-10 to 52 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]