[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-kimberly-clark":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":54,"overallTrend":70,"interactionSummary":75,"liveInsights":78},"CURRENT","/leaderboard/household-and-personal-products/brands/kimberly-clark",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6231,"Kimberly-Clark","kimberly-clark",41,6,10,2,"2026-06-12T20:05:47.077631","Kimberly-Clark currently ranks #6 in the Household and Personal Products leaderboard with an overall AI visibility score of 41 across 2 tracked engines. Its strongest recent performance appears in ChatGPT with a 50 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (50 AI Index, 60% mention rate) and gemini (32 AI Index, 20% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (32 AI Index, 20% mention rate) and ChatGPT (50 AI Index, 60% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Kimberly-Clark has softened in recent runs, moving from 52 to 41 for a -11.0 point change. The weaker engines are the first places to inspect.","Kimberly-Clark AI Visibility in Household and Personal Products | AIvsRank","Review Kimberly-Clark AI visibility in Household and Personal Products: rank #6, 41 AI Index, strongest on ChatGPT, with competitor gaps versus Henkel.",[26,29,32,35],{"question":27,"answer":28},"Why is Kimberly-Clark ranked in the Household and Personal Products leaderboard?","Kimberly-Clark is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Kimberly-Clark?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with Kimberly-Clark?","Kimberly-Clark is compared most directly with Henkel, Beiersdorf, and Kao in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,47],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":45,"runDate":46},"chatgpt","ChatGPT",5,50,60,3,"2026-06-12T20:05:10.810925",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":52,"mentions":53,"runDate":18},"gemini-2.5-flash","gemini",7,32,20,1,[55,60,64],{"brandName":56,"brandSlug":57,"rank":42,"overallScore":58,"scoreGap":59},"Henkel","henkel",46,-5,{"brandName":61,"brandSlug":62,"rank":50,"overallScore":63,"scoreGap":50},"Beiersdorf","beiersdorf",34,{"brandName":65,"brandSlug":66,"rank":67,"overallScore":68,"scoreGap":69},"Kao","kao",4,52,-11,[71,73],{"runDate":72,"overallScore":68},"2026-06-10T00:00:00",{"runDate":74,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":76,"followCount":76,"isUpvoted":77,"isFollowed":77},0,false,{"rankInterpretation":79,"engineDivergenceInterpretation":80,"competitorGapInterpretation":81,"trendInterpretation":82},"Kimberly-Clark is currently #6 out of 10 entities in Household and Personal Products, with a 41 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Kimberly-Clark's strongest current visibility comes from ChatGPT (50 AI Index, 60% mention rate) and gemini (32 AI Index, 20% mention rate). Its weaker engine profile is gemini (32 AI Index, 20% mention rate) and ChatGPT (50 AI Index, 60% mention rate), so the engine spread points to where recommendation consistency can still improve.","Henkel is the closest comparable entity by rank, with Kimberly-Clark behind it by 5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Kimberly-Clark softened over the visible trend window, moving from 52 on 2026-06-10 to 41 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]