[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-procter-gamble":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":51,"overallTrend":68,"interactionSummary":73,"liveInsights":76},"CURRENT","/leaderboard/household-and-personal-products/brands/procter-gamble",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6228,"Procter & Gamble","procter-gamble",94.5,1,10,2,"2026-06-12T20:05:47.077631","Procter & Gamble currently ranks #1 in the Household and Personal Products leaderboard with an overall AI visibility score of 94.5 across 2 tracked engines. Its strongest recent performance appears in gemini with a 100 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (100 AI Index, 100% mention rate) and ChatGPT (89 AI Index, 80% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in ChatGPT (89 AI Index, 80% mention rate) and gemini (100 AI Index, 100% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Procter & Gamble has softened in recent runs, moving from 100 to 94.5 for a -5.5 point change. The weaker engines are the first places to inspect.","Procter & Gamble AI Visibility in Household and Personal Products | AIvsRank","Review Procter & Gamble AI visibility in Household and Personal Products: rank #1, 94.5 AI Index, strongest on gemini, with competitor gaps versus Unilever.",[26,29,32,35],{"question":27,"answer":28},"Why is Procter & Gamble ranked in the Household and Personal Products leaderboard?","Procter & Gamble is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Procter & Gamble?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in ChatGPT.",{"question":33,"answer":34},"Which entities should be compared with Procter & Gamble?","Procter & Gamble is compared most directly with Unilever, Colgate-Palmolive, and Kao in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":15,"score":42,"mentionRate":43,"mentions":44,"runDate":45},"chatgpt","ChatGPT",89,80,4,"2026-06-12T20:05:10.810925",{"engineCode":47,"engineName":48,"rank":15,"score":49,"mentionRate":49,"mentions":50,"runDate":18},"gemini-2.5-flash","gemini",100,5,[52,57,63],{"brandName":53,"brandSlug":54,"rank":17,"overallScore":55,"scoreGap":56},"Unilever","unilever",80.5,14,{"brandName":58,"brandSlug":59,"rank":60,"overallScore":61,"scoreGap":62},"Colgate-Palmolive","colgate-palmolive",3,70.5,24,{"brandName":64,"brandSlug":65,"rank":44,"overallScore":66,"scoreGap":67},"Kao","kao",52,42.5,[69,71],{"runDate":70,"overallScore":49},"2026-06-10T00:00:00",{"runDate":72,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":74,"followCount":74,"isUpvoted":75,"isFollowed":75},0,false,{"rankInterpretation":77,"engineDivergenceInterpretation":78,"competitorGapInterpretation":79,"trendInterpretation":80},"Procter & Gamble is currently #1 out of 10 entities in Household and Personal Products, with a 94.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Procter & Gamble's strongest current visibility comes from gemini (100 AI Index, 100% mention rate) and ChatGPT (89 AI Index, 80% mention rate). Its weaker engine profile is ChatGPT (89 AI Index, 80% mention rate) and gemini (100 AI Index, 100% mention rate), so the engine spread points to where recommendation consistency can still improve.","Unilever is the closest comparable entity by rank, with Procter & Gamble ahead of it by 14 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Procter & Gamble softened over the visible trend window, moving from 100 on 2026-06-10 to 94.5 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]