[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-reckitt":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":51,"overallTrend":68,"interactionSummary":74,"liveInsights":76},"CURRENT","/leaderboard/household-and-personal-products/brands/reckitt",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6232,"Reckitt","reckitt",30,8,10,2,"2026-06-12T20:05:47.077631","Reckitt currently ranks #8 in the Household and Personal Products leaderboard with an overall AI visibility score of 30 across 2 tracked engines. Its strongest recent performance appears in ChatGPT with a 37 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (37 AI Index, 40% mention rate) and gemini (23 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (23 AI Index, 0% mention rate) and ChatGPT (37 AI Index, 40% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Reckitt has softened in recent runs, moving from 42 to 30 for a -12.0 point change. The weaker engines are the first places to inspect.","Reckitt AI Visibility in Household and Personal Products | AIvsRank","Review Reckitt AI visibility in Household and Personal Products: rank #8, 30 AI Index, strongest on ChatGPT, with competitor gaps versus Beiersdorf.",[26,29,32,35],{"question":27,"answer":28},"Why is Reckitt ranked in the Household and Personal Products leaderboard?","Reckitt is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Reckitt?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with Reckitt?","Reckitt is compared most directly with Beiersdorf, Church & Dwight, and Kimberly-Clark in the current Household and Personal Products leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":17,"runDate":45},"chatgpt","ChatGPT",7,37,40,"2026-06-12T20:05:10.810925",{"engineCode":47,"engineName":48,"rank":15,"score":49,"mentionRate":50,"mentions":50,"runDate":18},"gemini-2.5-flash","gemini",23,0,[52,57,62],{"brandName":53,"brandSlug":54,"rank":42,"overallScore":55,"scoreGap":56},"Beiersdorf","beiersdorf",34,-4,{"brandName":58,"brandSlug":59,"rank":60,"overallScore":61,"scoreGap":17},"Church & Dwight","church-dwight",9,28,{"brandName":63,"brandSlug":64,"rank":65,"overallScore":66,"scoreGap":67},"Kimberly-Clark","kimberly-clark",6,41,-11,[69,72],{"runDate":70,"overallScore":71},"2026-06-10T00:00:00",42,{"runDate":73,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":50,"followCount":50,"isUpvoted":75,"isFollowed":75},false,{"rankInterpretation":77,"engineDivergenceInterpretation":78,"competitorGapInterpretation":79,"trendInterpretation":80},"Reckitt is currently #8 out of 10 entities in Household and Personal Products, with a 30 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Reckitt's strongest current visibility comes from ChatGPT (37 AI Index, 40% mention rate) and gemini (23 AI Index, 0% mention rate). Its weaker engine profile is gemini (23 AI Index, 0% mention rate) and ChatGPT (37 AI Index, 40% mention rate), so the engine spread points to where recommendation consistency can still improve.","Beiersdorf is the closest comparable entity by rank, with Reckitt behind it by 4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Reckitt softened over the visible trend window, moving from 42 on 2026-06-10 to 30 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]