[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-household-and-personal-products-unilever":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":15,"lastUpdatedAt":17,"summary":18,"strengths":19,"weaknesses":20,"trendNotes":21,"seoTitle":22,"seoDescription":23,"faq":24,"engineBreakdowns":37,"competitors":51,"overallTrend":68,"interactionSummary":74,"liveInsights":77},"CURRENT","/leaderboard/household-and-personal-products/brands/unilever",null,107,"household-and-personal-products","Household and Personal Products","INDUSTRY",6229,"Unilever","unilever",80.5,2,10,"2026-06-12T20:05:47.077631","Unilever currently ranks #2 in the Household and Personal Products leaderboard with an overall AI visibility score of 80.5 across 2 tracked engines. Its strongest recent performance appears in gemini with a 89 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (89 AI Index, 100% mention rate) and ChatGPT (72 AI Index, 60% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in ChatGPT (72 AI Index, 60% mention rate) and gemini (89 AI Index, 100% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Unilever has softened in recent runs, moving from 85 to 80.5 for a -4.5 point change. The weaker engines are the first places to inspect.","Unilever AI Visibility in Household and Personal Products | AIvsRank","Review Unilever AI visibility in Household and Personal Products: rank #2, 80.5 AI Index, strongest on gemini, with competitor gaps versus Procter & Gamble.",[25,28,31,34],{"question":26,"answer":27},"Why is Unilever ranked in the Household and Personal Products leaderboard?","Unilever is ranked using its current overall AI visibility score across tracked engines in Household and Personal Products, combining rank position, recommendation strength, and mention-rate signals.",{"question":29,"answer":30},"Which engines are strongest and weakest for Unilever?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in ChatGPT.",{"question":32,"answer":33},"Which entities should be compared with Unilever?","Unilever is compared most directly with Procter & Gamble, Colgate-Palmolive, and Kao in the current Household and Personal Products leaderboard.",{"question":35,"answer":36},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[38,45],{"engineCode":39,"engineName":40,"rank":41,"score":42,"mentionRate":43,"mentions":41,"runDate":44},"chatgpt","ChatGPT",3,72,60,"2026-06-12T20:05:10.810925",{"engineCode":46,"engineName":47,"rank":15,"score":48,"mentionRate":49,"mentions":50,"runDate":17},"gemini-2.5-flash","gemini",89,100,5,[52,58,62],{"brandName":53,"brandSlug":54,"rank":55,"overallScore":56,"scoreGap":57},"Procter & Gamble","procter-gamble",1,94.5,-14,{"brandName":59,"brandSlug":60,"rank":41,"overallScore":61,"scoreGap":16},"Colgate-Palmolive","colgate-palmolive",70.5,{"brandName":63,"brandSlug":64,"rank":65,"overallScore":66,"scoreGap":67},"Kao","kao",4,52,28.5,[69,72],{"runDate":70,"overallScore":71},"2026-06-10T00:00:00",85,{"runDate":73,"overallScore":14},"2026-06-12T00:00:00",{"upvoteCount":75,"followCount":75,"isUpvoted":76,"isFollowed":76},0,false,{"rankInterpretation":78,"engineDivergenceInterpretation":79,"competitorGapInterpretation":80,"trendInterpretation":81},"Unilever is currently #2 out of 10 entities in Household and Personal Products, with a 80.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Unilever's strongest current visibility comes from gemini (89 AI Index, 100% mention rate) and ChatGPT (72 AI Index, 60% mention rate). Its weaker engine profile is ChatGPT (72 AI Index, 60% mention rate) and gemini (89 AI Index, 100% mention rate), so the engine spread points to where recommendation consistency can still improve.","Procter & Gamble is the closest comparable entity by rank, with Unilever behind it by 14 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Unilever softened over the visible trend window, moving from 85 on 2026-06-10 to 80.5 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]