[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-e-l-f-cosmetics":3},{"industryId":4,"industrySlug":5,"industryName":6,"brandId":7,"brandName":8,"brandSlug":9,"overallScore":10,"industryRank":11,"brandCount":12,"enginesCovered":13,"lastUpdatedAt":14,"summary":15,"strengths":16,"weaknesses":17,"trendNotes":18,"seoTitle":19,"seoDescription":20,"faq":21,"engineBreakdowns":31,"competitors":54,"overallTrend":73},56,"makeup","Makeup",4748,"e.l.f. Cosmetics","e-l-f-cosmetics",15.75,17,30,4,"2026-04-18T23:50:59.410865","e.l.f. Cosmetics currently ranks #17 in the Makeup leaderboard with an overall AI visibility score of 15.75. Its strongest recent performance appears in Grok.","Strongest visibility currently comes from Grok and ChatGPT.","Visibility is relatively weaker in MiniMax and Qwen, leaving room to improve recommendation consistency.","e.l.f. Cosmetics has softened in recent runs and may need attention on weaker engines.","e.l.f. Cosmetics AI Visibility in Makeup | AIvsRank","See how e.l.f. Cosmetics ranks in the Makeup leaderboard across major AI engines, including overall score, engine breakdowns, and visibility trend.",[22,25,28],{"question":23,"answer":24},"Why is e.l.f. Cosmetics ranked here?","e.l.f. Cosmetics is ranked using the current overall AI visibility score across tracked engines in Makeup.",{"question":26,"answer":27},"Which engines mention e.l.f. Cosmetics most?","See the engine breakdown section for the latest per-engine visibility results.",{"question":29,"answer":30},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[32,39,44,49],{"engineCode":33,"engineName":34,"rank":35,"score":36,"mentionRate":37,"mentions":37,"runDate":38},"chatgpt","ChatGPT",10,22,0,"2026-04-18T23:42:54.567576",{"engineCode":40,"engineName":40,"rank":41,"score":42,"mentionRate":37,"mentions":37,"runDate":43},"Grok",5,26,"2026-04-18T23:47:32.94607",{"engineCode":45,"engineName":45,"rank":46,"score":47,"mentionRate":37,"mentions":37,"runDate":48},"MiniMax",23,6,"2026-04-18T23:50:36.714219",{"engineCode":50,"engineName":51,"rank":52,"score":53,"mentionRate":37,"mentions":37,"runDate":14},"Qwen3","Qwen",20,9,[55,61,67],{"brandName":56,"brandSlug":57,"rank":58,"overallScore":59,"scoreGap":60},"NYX Professional Makeup","nyx-professional-makeup",16,16.75,-1,{"brandName":62,"brandSlug":63,"rank":64,"overallScore":65,"scoreGap":66},"Anastasia Beverly Hills","anastasia-beverly-hills",18,15.25,0.5,{"brandName":68,"brandSlug":69,"rank":70,"overallScore":71,"scoreGap":72},"Urban Decay","urban-decay",15,17.6,-1.85,[74,77,80,83,85,88,91,94,97,100],{"runDate":75,"overallScore":76},"2026-04-03T00:00:00",17.93,{"runDate":78,"overallScore":79},"2026-04-05T00:00:00",16.33,{"runDate":81,"overallScore":82},"2026-04-06T00:00:00",18.33,{"runDate":84,"overallScore":65},"2026-04-07T00:00:00",{"runDate":86,"overallScore":87},"2026-04-09T00:00:00",20.67,{"runDate":89,"overallScore":90},"2026-04-11T00:00:00",17.67,{"runDate":92,"overallScore":93},"2026-04-12T00:00:00",10.93,{"runDate":95,"overallScore":96},"2026-04-14T00:00:00",11.67,{"runDate":98,"overallScore":99},"2026-04-16T00:00:00",14.25,{"runDate":101,"overallScore":10},"2026-04-18T00:00:00"]