[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-tarte-cosmetics":3},{"industryId":4,"industrySlug":5,"industryName":6,"brandId":7,"brandName":8,"brandSlug":9,"overallScore":10,"industryRank":11,"brandCount":12,"enginesCovered":13,"lastUpdatedAt":14,"summary":15,"strengths":16,"weaknesses":17,"trendNotes":18,"seoTitle":19,"seoDescription":20,"faq":21,"engineBreakdowns":31,"competitors":54,"overallTrend":72},56,"makeup","Makeup",4768,"Tarte Cosmetics","tarte-cosmetics",9.5,25,30,4,"2026-04-18T23:50:59.410865","Tarte Cosmetics currently ranks #25 in the Makeup leaderboard with an overall AI visibility score of 9.50. Its strongest recent performance appears in DeepSeek.","Strongest visibility currently comes from DeepSeek and Qwen.","Visibility is relatively weaker in ChatGPT and Grok, leaving room to improve recommendation consistency.","Tarte Cosmetics is trending upward based on recent AI visibility runs.","Tarte Cosmetics AI Visibility in Makeup | AIvsRank","See how Tarte Cosmetics ranks in the Makeup leaderboard across major AI engines, including overall score, engine breakdowns, and visibility trend.",[22,25,28],{"question":23,"answer":24},"Why is Tarte Cosmetics ranked here?","Tarte Cosmetics is ranked using the current overall AI visibility score across tracked engines in Makeup.",{"question":26,"answer":27},"Which engines mention Tarte Cosmetics most?","See the engine breakdown section for the latest per-engine visibility results.",{"question":29,"answer":30},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[32,39,44,50],{"engineCode":33,"engineName":34,"rank":35,"score":36,"mentionRate":37,"mentions":37,"runDate":38},"chatgpt","ChatGPT",24,7,0,"2026-04-18T23:42:54.567576",{"engineCode":40,"engineName":40,"rank":41,"score":42,"mentionRate":37,"mentions":37,"runDate":43},"Grok",21,8,"2026-04-18T23:47:32.94607",{"engineCode":45,"engineName":46,"rank":47,"score":48,"mentionRate":37,"mentions":37,"runDate":49},"deepseek","DeepSeek",19,12,"2026-04-18T23:48:45.850582",{"engineCode":51,"engineName":52,"rank":47,"score":53,"mentionRate":37,"mentions":37,"runDate":14},"Qwen3","Qwen",11,[55,60,66],{"brandName":56,"brandSlug":57,"rank":35,"overallScore":58,"scoreGap":59},"Benefit Cosmetics","benefit-cosmetics",9.8,-0.3,{"brandName":61,"brandSlug":62,"rank":63,"overallScore":64,"scoreGap":65},"Pat McGrath Labs","pat-mcgrath-labs",26,6.8,2.7,{"brandName":67,"brandSlug":68,"rank":69,"overallScore":70,"scoreGap":71},"Sephora Collection","sephora-collection",23,11.5,-2,[73,76,79,82,84,87,90,93,95,98],{"runDate":74,"overallScore":75},"2026-04-03T00:00:00",9,{"runDate":77,"overallScore":78},"2026-04-05T00:00:00",5.6,{"runDate":80,"overallScore":81},"2026-04-06T00:00:00",9.67,{"runDate":83,"overallScore":36},"2026-04-07T00:00:00",{"runDate":85,"overallScore":86},"2026-04-09T00:00:00",9.75,{"runDate":88,"overallScore":89},"2026-04-11T00:00:00",9.4,{"runDate":91,"overallScore":92},"2026-04-12T00:00:00",6.5,{"runDate":94,"overallScore":42},"2026-04-14T00:00:00",{"runDate":96,"overallScore":97},"2026-04-16T00:00:00",10.25,{"runDate":99,"overallScore":10},"2026-04-18T00:00:00"]