[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-skincare-the-ordinary":3},{"industryId":4,"industrySlug":5,"industryName":6,"brandId":7,"brandName":8,"brandSlug":9,"overallScore":10,"industryRank":11,"brandCount":12,"enginesCovered":13,"lastUpdatedAt":14,"summary":15,"strengths":16,"weaknesses":17,"trendNotes":18,"seoTitle":19,"seoDescription":20,"faq":21,"engineBreakdowns":31,"competitors":61,"overallTrend":78},55,"skincare","Skincare",4732,"The Ordinary","the-ordinary",37.43,4,30,5,"2026-04-18T23:40:53.782921","The Ordinary currently ranks #4 in the Skincare leaderboard with an overall AI visibility score of 37.43. Its strongest recent performance appears in MiniMax.","Strongest visibility currently comes from MiniMax and Grok.","Visibility is relatively weaker in DeepSeek and ChatGPT, leaving room to improve recommendation consistency.","The Ordinary has softened in recent runs and may need attention on weaker engines.","The Ordinary AI Visibility in Skincare | AIvsRank","See how The Ordinary ranks in the Skincare leaderboard across major AI engines, including overall score, engine breakdowns, and visibility trend.",[22,25,28],{"question":23,"answer":24},"Why is The Ordinary ranked here?","The Ordinary is ranked using the current overall AI visibility score across tracked engines in Skincare.",{"question":26,"answer":27},"Which engines mention The Ordinary most?","See the engine breakdown section for the latest per-engine visibility results.",{"question":29,"answer":30},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[32,40,46,52,56],{"engineCode":33,"engineName":34,"rank":35,"score":36,"mentionRate":37,"mentions":38,"runDate":39},"chatgpt","ChatGPT",6,30.14,14.29,1,"2026-04-18T23:31:05.588926",{"engineCode":41,"engineName":41,"rank":11,"score":42,"mentionRate":43,"mentions":44,"runDate":45},"Grok",46.43,28.57,2,"2026-04-18T23:35:33.920318",{"engineCode":47,"engineName":48,"rank":49,"score":50,"mentionRate":37,"mentions":38,"runDate":51},"deepseek","DeepSeek",9,25.71,"2026-04-18T23:37:00.094985",{"engineCode":53,"engineName":53,"rank":44,"score":54,"mentionRate":37,"mentions":38,"runDate":55},"MiniMax",52.14,"2026-04-18T23:40:15.614586",{"engineCode":57,"engineName":58,"rank":59,"score":60,"mentionRate":37,"mentions":38,"runDate":14},"Qwen3","Qwen",7,32.71,[62,68,73],{"brandName":63,"brandSlug":64,"rank":65,"overallScore":66,"scoreGap":67},"CeraVe","cerave",3,54.19,-16.76,{"brandName":69,"brandSlug":70,"rank":13,"overallScore":71,"scoreGap":72},"Shiseido","shiseido",35.65,1.78,{"brandName":74,"brandSlug":75,"rank":44,"overallScore":76,"scoreGap":77},"La Roche-Posay","la-roche-posay",56.54,-19.11,[79,82,85,88,91,94,97,100,103,106,109],{"runDate":80,"overallScore":81},"2026-04-06T00:00:00",48.43,{"runDate":83,"overallScore":84},"2026-04-07T00:00:00",35.67,{"runDate":86,"overallScore":87},"2026-04-08T00:00:00",42.17,{"runDate":89,"overallScore":90},"2026-04-09T00:00:00",42.6,{"runDate":92,"overallScore":93},"2026-04-10T00:00:00",32.89,{"runDate":95,"overallScore":96},"2026-04-11T00:00:00",40.63,{"runDate":98,"overallScore":99},"2026-04-12T00:00:00",38.11,{"runDate":101,"overallScore":102},"2026-04-13T00:00:00",43.34,{"runDate":104,"overallScore":105},"2026-04-14T00:00:00",39.1,{"runDate":107,"overallScore":108},"2026-04-16T00:00:00",36.71,{"runDate":110,"overallScore":10},"2026-04-18T00:00:00"]