[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-specialty-retailers-other-rei":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":44,"overallTrend":60,"interactionSummary":63,"liveInsights":66},"CURRENT","/leaderboard/specialty-retailers-other/brands/rei",null,118,"specialty-retailers-other","Specialty Retailers: Other","INDUSTRY",6342,"REI","rei",31,2,10,1,"2026-06-26T20:58:08.421817","REI currently ranks #2 in the Specialty Retailers: Other leaderboard with an overall AI visibility score of 31 across 1 tracked engines. Its strongest recent performance appears in gemini with a 31 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (31 AI Index, 20% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (31 AI Index, 20% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","REI has limited historical data so far. More runs will make the trend more reliable.","REI AI Visibility in Specialty Retailers: Other | AIvsRank","Review REI AI visibility in Specialty Retailers: Other: rank #2, 31 AI Index, strongest on gemini, with competitor gaps versus Dick's Sporting Goods.",[26,29,32,35],{"question":27,"answer":28},"Why is REI ranked in the Specialty Retailers: Other leaderboard?","REI is ranked using its current overall AI visibility score across tracked engines in Specialty Retailers: Other, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for REI?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in gemini.",{"question":33,"answer":34},"Which entities should be compared with REI?","REI is compared most directly with Dick's Sporting Goods, Petco, and PetSmart in the current Specialty Retailers: Other leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39],{"engineCode":40,"engineName":41,"rank":42,"score":14,"mentionRate":43,"mentions":17,"runDate":18},"gemini-2.5-flash","gemini",4,20,[45,50,55],{"brandName":46,"brandSlug":47,"rank":17,"overallScore":48,"scoreGap":49},"Dick's Sporting Goods","dick-s-sporting-goods",38.22,-7.22,{"brandName":51,"brandSlug":52,"rank":53,"overallScore":54,"scoreGap":53},"Petco","petco",3,28,{"brandName":56,"brandSlug":57,"rank":42,"overallScore":58,"scoreGap":59},"PetSmart","petsmart",25.33,5.67,[61],{"runDate":62,"overallScore":14},"2026-06-26T00:00:00",{"upvoteCount":64,"followCount":64,"isUpvoted":65,"isFollowed":65},0,false,{"rankInterpretation":67,"engineDivergenceInterpretation":68,"competitorGapInterpretation":69,"trendInterpretation":22},"REI is currently #2 out of 10 entities in Specialty Retailers: Other, with a 31 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","REI's current engine-level visibility is concentrated in gemini (31 AI Index, 20% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.","Dick's Sporting Goods is the closest comparable entity by rank, with REI behind it by 7.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up."]