AI Visibility Profile · Industry · Consumer Goods

Unilever AI Visibility in Consumer Goods

Unilever ranks #3 in Consumer Goods with an overall AI visibility score of 56.5.

Entity Score
57
Leaderboard rank #3 of 10

AI visibility answer

How Unilever appears in AI search

Unilever currently ranks #3 out of 10 in the Consumer Goods AI visibility leaderboard with a 56.5 AI Index across 8 tracked AI engines. Use it as a direct answer for Unilever AI visibility, AI search ranking, and answer-engine benchmark questions.

The engine breakdown compares how MiniMax, Qwen, and Grok rank or mention Unilever, so the page separates broad AI search visibility from single-engine outliers.

Industry Rank
#3
Engines Covered
8
Comparable Entities
3
Updated
Jun 10, 2026

Entity Snapshot

Unilever is currently #3 out of 10 entities in Consumer Goods, with a 56.5 overall AI visibility score across 8 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Unilever's strongest current visibility comes from Claude (81 AI Index, 100% mention rate) and MiniMax (71 AI Index, 60% mention rate). Its weaker engine profile is Kimi (26 AI Index, 40% mention rate) and DeepSeek (45 AI Index, 40% mention rate), so the engine spread points to where recommendation consistency can still improve.

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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Unilever or a competitor set.

Unilever ranking history
Trend data will appear after more completed runs are collected.

Engine Breakdown

Rank
#2
AI Index
71.0
Mention Rate
60.0%
Rank
#2
AI Index
56.7
Mention Rate
60.0%
Rank
#5
AI Index
60.0
Mention Rate
100.0%
Rank
#3
AI Index
50.3
Mention Rate
60.0%
Rank
#3
AI Index
62.0
Mention Rate
40.0%
Rank
#3
AI Index
81.0
Mention Rate
100.0%
Rank
#3
AI Index
26.0
Mention Rate
40.0%
Rank
#2
AI Index
45.0
Mention Rate
40.0%

Comparable Entities

Nestle is the closest comparable entity by rank, with Unilever behind it by 6.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Methodology and source context

AIvsRank calculates this public entity page from 8 tracked AI engines and the latest completed industry leaderboard run for Consumer Goods.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.