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Cross-border E-commerce

Amazon

Amazon currently ranks #2 in the Cross-border E-commerce leaderboard with an overall AI visibility score of 61.01. Its strongest recent performance appears in MiniMax.

Overall Score
61
Rank #2 of 30
Industry Rank
#2
Engines Covered
5
Competitors
3
Updated
Apr 18, 2026

Visibility Overview

Amazon currently ranks #2 in the Cross-border E-commerce leaderboard with an overall AI visibility score of 61.01. Its strongest recent performance appears in MiniMax.

Strongest visibility currently comes from MiniMax and Grok.

Visibility is relatively weaker in Qwen and DeepSeek, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Amazon has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#2
AI Index
63.3
Mention Rate
42.9%
Grok
Grok
Apr 18, 2026
Rank
#2
AI Index
70.7
Mention Rate
57.1%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#2
AI Index
59.3
Mention Rate
57.1%
MiniMax
MiniMax
Apr 18, 2026
Rank
#3
AI Index
76.0
Mention Rate
71.4%
Qwen
Qwen
Apr 18, 2026
Rank
#2
AI Index
35.7
Mention Rate
14.3%

Closest Competitors

eBay

Rank #1

67.0

Score gap: -6.0

Shopify

Rank #3

52.3

Score gap: 8.7

Shopee

Rank #4

37.5

Score gap: 23.5

FAQ

Why is Amazon ranked here?

Amazon is ranked using the current overall AI visibility score across tracked engines in Cross-border E-commerce.

Which engines mention Amazon most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.