Entity Page · Industry · Cross-border E-commerce
Etsy AI Visibility in Cross-border E-commerce
Etsy ranks #8 in the Cross-border E-commerce leaderboard with a 34.9 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Etsy is currently #9 out of 30 entities in Cross-border E-commerce, with a 26.9 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Etsy is currently #8 out of 30 tracked Cross-border E-commerce entities, with a 34.9 AI Index in the latest public snapshot. Etsy trails Shopee by 4.3 AI Index points. The strongest engine-level signal comes from Grok, where Etsy records a 53.6 AI Index and 71.4% mention rate. ChatGPT is the next strongest covered engine at 49.9 with a 28.6% mention rate.
The softer engine-level signal is MiniMax, where Etsy records a 11.4 AI Index and 28.6% mention rate. DeepSeek is another engine to watch at 21.1 with a 42.9% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Etsy in Cross-border E-commerce prompts. It does not rank product quality, sales, safety, or real-world market share.
Etsy's strongest current visibility comes from Kimi (34.3 AI Index, 28.6% mention rate) and DeepSeek (30.7 AI Index, 14.3% mention rate). Its weaker engine profile is gemini (18 AI Index, 0% mention rate) and MiniMax (23 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Etsy or a competitor set.
Entity Trend
Open trend explorerEtsy's latest visible AI Index is 34.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Etsy softened over the visible trend window, moving from 41.7 on 2026-04-30 to 25 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
TikTok Shop is the closest comparable entity by rank, with Etsy behind it by 7 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Etsy ranked in the Cross-border E-commerce leaderboard?
Etsy is included because tracked AI engines surface it in Cross-border E-commerce prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Etsy?
The strongest current signal is Grok at 53.6 AI Index and 71.4% mention rate. The softest covered signal is MiniMax at 11.4 AI Index and 28.6% mention rate.
Which entities should be compared with Etsy?
The most useful nearby comparison is Shopee. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Cross-border E-commerce leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Cross-border E-commerce.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.