Entity Page · Industry · Cross-border E-commerce
Rakuten AI Visibility in Cross-border E-commerce
Rakuten ranks #15 in the Cross-border E-commerce leaderboard with a 20.2 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from gemini, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Rakuten is currently #16 out of 30 entities in Cross-border E-commerce, with a 14.4 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Rakuten is currently #15 out of 30 tracked Cross-border E-commerce entities, with a 20.2 AI Index in the latest public snapshot. Rakuten trails JD Worldwide by 0.2 AI Index points. The strongest engine-level signal comes from gemini, where Rakuten records a 32.4 AI Index and 28.6% mention rate. Kimi is the next strongest covered engine at 25.7 with a 14.3% mention rate.
The softer engine-level signal is Grok, where Rakuten records a 9 AI Index and 0% mention rate. ChatGPT is another engine to watch at 16 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Rakuten in Cross-border E-commerce prompts. It does not rank product quality, sales, safety, or real-world market share.
Rakuten's strongest current visibility comes from gemini (31.4 AI Index, 28.6% mention rate) and Qwen (17 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (4 AI Index, 0% mention rate) and Kimi (5 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Rakuten or a competitor set.
Entity Trend
Open trend explorerRakuten's latest visible AI Index is 20.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Rakuten improved over the visible trend window, moving from 16.1 on 2026-04-30 to 17.7 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
JD Worldwide is the closest comparable entity by rank, with Rakuten behind it by 1.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Rakuten ranked in the Cross-border E-commerce leaderboard?
Rakuten is included because tracked AI engines surface it in Cross-border E-commerce prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Rakuten?
The strongest current signal is gemini at 32.4 AI Index and 28.6% mention rate. The softest covered signal is Grok at 9 AI Index and 0% mention rate.
Which entities should be compared with Rakuten?
The most useful nearby comparison is JD Worldwide. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Cross-border E-commerce leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 4 tracked AI engines and the latest completed industry leaderboard run for Cross-border E-commerce.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.