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Fragrance

Burberry

Burberry currently ranks #20 in the Fragrance leaderboard with an overall AI visibility score of 16.50. Its strongest recent performance appears in Grok.

Overall Score
17
Rank #20 of 30
Industry Rank
#20
Engines Covered
4
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Burberry currently ranks #20 in the Fragrance leaderboard with an overall AI visibility score of 16.50. Its strongest recent performance appears in Grok.

Strongest visibility currently comes from Grok and Qwen.

Visibility is relatively weaker in MiniMax and ChatGPT, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Burberry is trending upward based on recent AI visibility runs.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#20
AI Index
15.0
Mention Rate
0.0%
Grok
Grok
Apr 19, 2026
Rank
#13
AI Index
19.0
Mention Rate
0.0%
MiniMax
MiniMax
Apr 19, 2026
Rank
#14
AI Index
13.0
Mention Rate
0.0%
Qwen
Qwen
Apr 19, 2026
Rank
#14
AI Index
19.0
Mention Rate
0.0%

Closest Competitors

Calvin Klein

Rank #19

16.6

Score gap: -0.1

Dolce & Gabbana

Rank #21

15.3

Score gap: 1.3

Carolina Herrera

Rank #18

17.0

Score gap: -0.5

FAQ

Why is Burberry ranked here?

Burberry is ranked using the current overall AI visibility score across tracked engines in Fragrance.

Which engines mention Burberry most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.