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Fragrance

Dior

Dior currently ranks #3 in the Fragrance leaderboard with an overall AI visibility score of 46.34. Its strongest recent performance appears in MiniMax.

Overall Score
46
Rank #3 of 30
Industry Rank
#3
Engines Covered
5
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Dior currently ranks #3 in the Fragrance leaderboard with an overall AI visibility score of 46.34. Its strongest recent performance appears in MiniMax.

Strongest visibility currently comes from MiniMax and Qwen.

Visibility is relatively weaker in Grok and DeepSeek, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Dior has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#4
AI Index
35.7
Mention Rate
14.3%
Grok
Grok
Apr 19, 2026
Rank
#4
AI Index
29.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Apr 19, 2026
Rank
#5
AI Index
34.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 19, 2026
Rank
#2
AI Index
71.9
Mention Rate
57.1%
Qwen
Qwen
Apr 19, 2026
Rank
#2
AI Index
60.4
Mention Rate
28.6%

Closest Competitors

Creed

Rank #2

47.9

Score gap: -1.6

Tom Ford

Rank #4

45.6

Score gap: 0.7

Chanel

Rank #1

61.8

Score gap: -15.4

FAQ

Why is Dior ranked here?

Dior is ranked using the current overall AI visibility score across tracked engines in Fragrance.

Which engines mention Dior most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.