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Fragrance

Hermès

Hermès currently ranks #5 in the Fragrance leaderboard with an overall AI visibility score of 35.13. Its strongest recent performance appears in Qwen.

Overall Score
35
Rank #5 of 30
Industry Rank
#5
Engines Covered
4
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Hermès currently ranks #5 in the Fragrance leaderboard with an overall AI visibility score of 35.13. Its strongest recent performance appears in Qwen.

Strongest visibility currently comes from Qwen and ChatGPT.

Visibility is relatively weaker in Grok and DeepSeek, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Hermès has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#3
AI Index
37.2
Mention Rate
42.9%
Grok
Grok
Apr 19, 2026
Rank
#15
AI Index
17.7
Mention Rate
14.3%
DeepSeek
DeepSeek
Apr 19, 2026
Rank
#6
AI Index
34.4
Mention Rate
28.6%
Qwen
Qwen
Apr 19, 2026
Rank
#3
AI Index
51.1
Mention Rate
14.3%

Closest Competitors

Tom Ford

Rank #4

45.6

Score gap: -10.5

Guerlain

Rank #6

34.1

Score gap: 1.0

Dior

Rank #3

46.3

Score gap: -11.2

FAQ

Why is Hermès ranked here?

Hermès is ranked using the current overall AI visibility score across tracked engines in Fragrance.

Which engines mention Hermès most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.