Entity Page · Industry · Fragrance
Le Labo AI Visibility in Fragrance
Le Labo currently ranks #11 in the Fragrance leaderboard with an overall AI visibility score of 22.5 across 5 tracked engines. Its strongest recent performance appears in gemini with a 36.5 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Le Labo is currently #11 out of 30 entities in Fragrance, with a 22.5 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (36.5 AI Index, 42.9% mention rate) and Qwen (24.4 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (5.7 AI Index, 14.3% mention rate) and Kimi (22.1 AI Index, 42.9% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Le Labo's strongest current visibility comes from gemini (36.5 AI Index, 42.9% mention rate) and Qwen (24.4 AI Index, 28.6% mention rate). Its weaker engine profile is DeepSeek (5.7 AI Index, 14.3% mention rate) and Kimi (22.1 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Le Labo or a competitor set.
Entity Trend
Open trend explorerLe Labo is trending upward based on recent AI visibility runs, moving from 18.3 to 22 for a +3.7 point change.
Le Labo improved over the visible trend window, moving from 18.3 on 2026-04-29 to 22 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Maison Francis Kurkdjian is the closest comparable entity by rank, with Le Labo behind it by 0.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Le Labo ranked in the Fragrance leaderboard?
Le Labo is ranked using its current overall AI visibility score across tracked engines in Fragrance, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Le Labo?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.
Which entities should be compared with Le Labo?
Le Labo is compared most directly with Maison Francis Kurkdjian, Lancôme, and Gucci in the current Fragrance leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Fragrance.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.