Entity Page · Industry · Retail Stores
Amazon AI Visibility in Retail Stores
Amazon ranks #1 in the Retail Stores leaderboard with a 73.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Kimi, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Amazon is currently #1 out of 30 entities in Retail Stores, with a 59.6 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Amazon is currently #1 out of 30 tracked Retail Stores entities, with a 73.5 AI Index in the latest public snapshot. Amazon leads Walmart by 18.7 AI Index points. The strongest engine-level signal comes from Kimi, where Amazon records a 94.7 AI Index and 100% mention rate. Qwen is the next strongest covered engine at 85.7 with a 85.7% mention rate.
The softer engine-level signal is DeepSeek, where Amazon records a 48.7 AI Index and 57.1% mention rate. Grok is another engine to watch at 60.6 with a 100% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Amazon in Retail Stores prompts. It does not rank product quality, sales, safety, or real-world market share.
Amazon's strongest current visibility comes from Kimi (84.7 AI Index, 100% mention rate) and ChatGPT (72 AI Index, 71.4% mention rate). Its weaker engine profile is MiniMax (32.1 AI Index, 14.3% mention rate) and DeepSeek (34.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Amazon or a competitor set.
Entity Trend
Open trend explorerAmazon's latest visible AI Index is 73.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Amazon softened over the visible trend window, moving from 83.5 on 2026-04-30 to 50.5 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Walmart is the closest comparable entity by rank, with Amazon ahead of it by 3.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Amazon ranked in the Retail Stores leaderboard?
Amazon is included because tracked AI engines surface it in Retail Stores prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Amazon?
The strongest current signal is Kimi at 94.7 AI Index and 100% mention rate. The softest covered signal is DeepSeek at 48.7 AI Index and 57.1% mention rate.
Which entities should be compared with Amazon?
The most useful nearby comparison is Walmart. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Retail Stores leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Retail Stores.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.