Entity Page · Industry · Retail Stores
Sephora AI Visibility in Retail Stores
Sephora ranks #20 in the Retail Stores leaderboard with a 10 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Sephora is currently #24 out of 30 entities in Retail Stores, with a 4.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Sephora is currently #20 out of 30 tracked Retail Stores entities, with a 10 AI Index in the latest public snapshot. Sephora trails Lidl by 0.3 AI Index points. The strongest engine-level signal comes from DeepSeek, where Sephora records a 14 AI Index and 0% mention rate. gemini is the next strongest covered engine at 11 with a 0% mention rate.
The softer engine-level signal is Grok, where Sephora records a 8 AI Index and 0% mention rate. MiniMax is another engine to watch at 8 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Sephora in Retail Stores prompts. It does not rank product quality, sales, safety, or real-world market share.
Sephora's strongest current visibility comes from ChatGPT (5 AI Index, 0% mention rate) and gemini (4 AI Index, 0% mention rate). Its weaker engine profile is gemini (4 AI Index, 0% mention rate) and ChatGPT (5 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Sephora or a competitor set.
Entity Trend
Open trend explorerSephora's latest visible AI Index is 10. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Sephora softened over the visible trend window, moving from 9 on 2026-04-30 to 4.5 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Shopee is the closest comparable entity by rank, with Sephora behind it by 1.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Sephora ranked in the Retail Stores leaderboard?
Sephora is included because tracked AI engines surface it in Retail Stores prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Sephora?
The strongest current signal is DeepSeek at 14 AI Index and 0% mention rate. The softest covered signal is Grok at 8 AI Index and 0% mention rate.
Which entities should be compared with Sephora?
The most useful nearby comparison is Lidl. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Retail Stores leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 2 tracked AI engines and the latest completed industry leaderboard run for Retail Stores.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.