Entity Page · Industry · Retail Stores
Zara AI Visibility in Retail Stores
Zara ranks #16 in the Retail Stores leaderboard with a 12.8 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from gemini, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Zara is currently #20 out of 30 entities in Retail Stores, with a 12 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Zara is currently #16 out of 30 tracked Retail Stores entities, with a 12.8 AI Index in the latest public snapshot. Zara trails H&M by 0.5 AI Index points. The strongest engine-level signal comes from gemini, where Zara records a 22 AI Index and 0% mention rate. Kimi is the next strongest covered engine at 15 with a 0% mention rate.
The softer engine-level signal is Qwen, where Zara records a 1 AI Index and 0% mention rate. ChatGPT is another engine to watch at 13 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Zara in Retail Stores prompts. It does not rank product quality, sales, safety, or real-world market share.
Zara's current engine-level visibility is concentrated in gemini (12 AI Index, 0% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Zara or a competitor set.
Entity Trend
Open trend explorerZara's latest visible AI Index is 12.8. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Zara softened over the visible trend window, moving from 17 on 2026-04-30 to 12 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
H&M is the closest comparable entity by rank, with Zara behind it by 1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Zara ranked in the Retail Stores leaderboard?
Zara is included because tracked AI engines surface it in Retail Stores prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Zara?
The strongest current signal is gemini at 22 AI Index and 0% mention rate. The softest covered signal is Qwen at 1 AI Index and 0% mention rate.
Which entities should be compared with Zara?
The most useful nearby comparison is H&M. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Retail Stores leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 1 tracked AI engines and the latest completed industry leaderboard run for Retail Stores.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.