Entity Page · Industry · Outdoor Apparel
Haglöfs AI Visibility in Outdoor Apparel
Haglöfs ranks #19 in the Outdoor Apparel leaderboard with a 13.4 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Haglöfs is currently #16 out of 30 entities in Outdoor Apparel, with a 18.1 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Haglöfs is currently #19 out of 30 tracked Outdoor Apparel entities, with a 13.4 AI Index in the latest public snapshot. Haglöfs trails Jack Wolfskin by 2.8 AI Index points. The strongest engine-level signal comes from DeepSeek, where Haglöfs records a 21 AI Index and 0% mention rate. gemini is the next strongest covered engine at 18.7 with a 14.3% mention rate.
The softer engine-level signal is Qwen, where Haglöfs records a 5.7 AI Index and 14.3% mention rate. Grok is another engine to watch at 8 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Haglöfs in Outdoor Apparel prompts. It does not rank product quality, sales, safety, or real-world market share.
Haglöfs's strongest current visibility comes from gemini (41.9 AI Index, 57.1% mention rate) and DeepSeek (14 AI Index, 0% mention rate). Its weaker engine profile is Kimi (5.7 AI Index, 14.3% mention rate) and Qwen (10.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Haglöfs or a competitor set.
Entity Trend
Open trend explorerHaglöfs's latest visible AI Index is 13.4. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Haglöfs improved over the visible trend window, moving from 13 on 2026-04-29 to 27.9 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Helly Hansen is the closest comparable entity by rank, with Haglöfs behind it by 1.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Haglöfs ranked in the Outdoor Apparel leaderboard?
Haglöfs is included because tracked AI engines surface it in Outdoor Apparel prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Haglöfs?
The strongest current signal is DeepSeek at 21 AI Index and 0% mention rate. The softest covered signal is Qwen at 5.7 AI Index and 14.3% mention rate.
Which entities should be compared with Haglöfs?
The most useful nearby comparison is Jack Wolfskin. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Outdoor Apparel leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 4 tracked AI engines and the latest completed industry leaderboard run for Outdoor Apparel.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.