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Outdoor Apparel

Norrøna

Norrøna currently ranks #7 in the Outdoor Apparel leaderboard with an overall AI visibility score of 37.82. Its strongest recent performance appears in ChatGPT.

Overall Score
38
Rank #7 of 30
Industry Rank
#7
Engines Covered
4
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Norrøna currently ranks #7 in the Outdoor Apparel leaderboard with an overall AI visibility score of 37.82. Its strongest recent performance appears in ChatGPT.

Strongest visibility currently comes from ChatGPT and DeepSeek.

Visibility is relatively weaker in Grok and Qwen, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Norrøna is trending upward based on recent AI visibility runs.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#3
AI Index
57.4
Mention Rate
100.0%
Grok
Grok
Apr 19, 2026
Rank
#15
AI Index
16.4
Mention Rate
28.6%
DeepSeek
DeepSeek
Apr 19, 2026
Rank
#5
AI Index
44.3
Mention Rate
85.7%
Qwen
Qwen
Apr 19, 2026
Rank
#8
AI Index
33.1
Mention Rate
42.9%

FAQ

Why is Norrøna ranked here?

Norrøna is ranked using the current overall AI visibility score across tracked engines in Outdoor Apparel.

Which engines mention Norrøna most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.