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DS Smith AI Visibility in Packaging&Containers

DS Smith currently ranks #8 in the Packaging&Containers leaderboard with an overall AI visibility score of 23.7 across 3 tracked engines. Its strongest recent performance appears in ChatGPT with a 27 AI Index, which makes that engine the clearest source of current recommendation strength.

Entity Score
24
Leaderboard rank #8 of 10
Industry Rank
#8
Engines Covered
3
Comparable Entities
3
Updated
Jun 19, 2026

Entity Snapshot

DS Smith is currently #8 out of 10 entities in Packaging&Containers, with a 23.7 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Strongest visibility currently comes from ChatGPT (27 AI Index, 20% mention rate) and gemini (24 AI Index, 20% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.

Visibility is relatively weaker in Grok (20 AI Index, 0% mention rate) and gemini (24 AI Index, 20% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.

DS Smith's strongest current visibility comes from ChatGPT (27 AI Index, 20% mention rate) and gemini (24 AI Index, 20% mention rate). Its weaker engine profile is Grok (20 AI Index, 0% mention rate) and gemini (24 AI Index, 20% mention rate), so the engine spread points to where recommendation consistency can still improve.

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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for DS Smith or a competitor set.

Compare in Trend Explorer

DS Smith has limited historical data so far. More runs will make the trend more reliable.

DS Smith has limited historical data so far. More runs will make the trend more reliable.

Engine Breakdown

ChatGPT
ChatGPT
Jun 19, 2026
Rank
#8
AI Index
27.0
Mention Rate
20.0%
gemini
gemini
Jun 19, 2026
Rank
#7
AI Index
24.0
Mention Rate
20.0%
Grok
Grok
Jun 19, 2026
Rank
#8
AI Index
20.0
Mention Rate
0.0%

Comparable Entities

Sonoco is the closest comparable entity by rank, with DS Smith behind it by 6.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is DS Smith ranked in the Packaging&Containers leaderboard?

DS Smith is ranked using its current overall AI visibility score across tracked engines in Packaging&Containers, combining rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for DS Smith?

The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in Grok.

Which entities should be compared with DS Smith?

DS Smith is compared most directly with Sonoco, Graphic Packaging, and Sealed Air in the current Packaging&Containers leaderboard.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.

Methodology and source context

AIvsRank calculates this public entity page from 3 tracked AI engines and the latest completed industry leaderboard run for Packaging&Containers.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.