Entity Page · Industry · Personal Care
Axe AI Visibility in Personal Care
Axe currently ranks #17 in the Personal Care leaderboard with an overall AI visibility score of 12 across 3 tracked engines. Its strongest recent performance appears in Qwen with a 18 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Axe is currently #17 out of 30 entities in Personal Care, with a 12 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from Qwen (18 AI Index, 0% mention rate) and DeepSeek (9 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (9 AI Index, 0% mention rate) and MiniMax (9 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Axe's strongest current visibility comes from Qwen (18 AI Index, 0% mention rate) and DeepSeek (9 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (9 AI Index, 0% mention rate) and MiniMax (9 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Axe or a competitor set.
Entity Trend
Open trend explorerAxe has softened in recent runs, moving from 13.3 to 9 for a -4.3 point change. The weaker engines are the first places to inspect.
Axe softened over the visible trend window, moving from 13.3 on 2026-04-29 to 9 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Olay is the closest comparable entity by rank, with Axe behind it by 0.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Axe ranked in the Personal Care leaderboard?
Axe is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Axe?
The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in DeepSeek.
Which entities should be compared with Axe?
Axe is compared most directly with Olay, Rexona, and Dettol in the current Personal Care leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 3 tracked AI engines and the latest completed industry leaderboard run for Personal Care.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.