Personal Care

Axe

Axe currently ranks #11 in the Personal Care leaderboard with an overall AI visibility score of 17.33. Its strongest recent performance appears in Qwen.

Overall Score

Rank #11 of 30

Industry Rank

#11

Engines Covered

Competitors

Updated

Apr 19, 2026

Visibility Overview

Axe currently ranks #11 in the Personal Care leaderboard with an overall AI visibility score of 17.33. Its strongest recent performance appears in Qwen.

Strongest visibility currently comes from Qwen and Grok.

Visibility is relatively weaker in ChatGPT and Grok, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Axe is trending upward based on recent AI visibility runs.

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Engine Breakdown

ChatGPT

Apr 18, 2026

Rank

#15

AI Index

14.0

Mention Rate

0.0%

Grok

Apr 18, 2026

Rank

#12

AI Index

17.0

Mention Rate

0.0%

Qwen

Apr 19, 2026

Rank

AI Index

21.0

Mention Rate

0.0%

Closest Competitors

Dove

Rank #10

18.7

Score gap: -1.4

Lux

Rank #12

17.3

Score gap: 0.0

Neutrogena

Rank #9

18.7

Score gap: -1.4

FAQ

Why is Axe ranked here?

Axe is ranked using the current overall AI visibility score across tracked engines in Personal Care.

Which engines mention Axe most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.