Public Industry Leaderboard

Specialty Retailers: Other AI Brand Rankings

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Current Champion

Dick's Sporting Goods

AI Index 38.2

Podium Snapshot

#1 Dick's Sporting Goods · #2 REI · #3 Petco

Latest Refresh

Jun 26, 2026

7 tracked engines and 10 entities in the latest public snapshot.

Industry Overview

Specialty Retailers: Other recommendations can vary by engine and by prompt context. This leaderboard tracks which brands appear most consistently across 7 major AI engines and highlights where category visibility is concentrated.

Specialty Retailers: Other leaderboard tracks how brands appear across 7 major AI engines. Rankings update as new completed runs become available, giving teams a baseline for measuring category visibility before engine-specific gaps emerge.

Use the engine tabs to compare how ChatGPT, gemini, Grok, and DeepSeek rank brands differently. Some engines reward category authority while others emphasize popularity, recency, regional evidence, or recommendation style, so individual rankings can diverge from the overall leaderboard.

Why This Matters

AI answer engines increasingly shape how people shortlist Specialty Retailers: Other brands before they ever click through to websites. Tracking this leaderboard helps teams understand category share of voice, spot leaders, and identify where engine-specific optimization may improve visibility. It is most useful when read alongside mention rate, score gaps, and engine-level outliers rather than as a single static ranking.

Current Ranking Takeaways

Dick's Sporting Goods is the current #1 entity in Specialty Retailers: Other with a 38.2 AI Index and 33.3% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

REI is the nearest visible challenger at #2, trailing Dick's Sporting Goods by 7.2 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Petco rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-26, covering 7 tracked engines and 10 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

Entities

AI Engines

Jun 26, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Specialty Retailers: Other currently compares brands across 7 tracked AI engines, including ChatGPT, Gemini, Grok, DeepSeek, MiniMax, and Qwen and 1 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

ChatGPT Gemini Grok DeepSeek MiniMax Qwen

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Dick's Sporting Goods

38.2

REI

31.0

Petco

28.0

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

9 / 9 entities Jun 26, 2026

Sort

Rank	Entity	AI Index	Mention Rate
👑 #1	Dick's Sporting Goods	38.2	33.3%
🥈 #2	REI	31.0	20.0%
🥉 #3	Petco	28.0	13.3%
#4	PetSmart	25.3	20.0%
#5	Academy Sports + Outdoors	16.0	0.0%
#6	Guitar Center	12.0	0.0%
#7	Bass Pro Shops	6.0	0.0%
#8	Office Depot	3.0	0.0%
#9	Staples	2.0	0.0%

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, and pricing fit.

Open a private trackerContinue to onboarding with this industry preserved.Compare tracker plansReview monitoring capacity, prompt limits, projects, and plan fit before moving beyond the public benchmark.Run a free visibility checkCheck one brand before setting up recurring AI visibility monitoring.Review trend historySee how this industry has shifted across recent public leaderboard runs.

FAQ

How is the Specialty Retailers: Other leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Specialty Retailers: Other, including rank position, recommendation strength, and mention-rate patterns.

Why can the current leader lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Specialty Retailers: Other leaderboard updated?

This leaderboard updates whenever new completed runs are available for Specialty Retailers: Other, with the latest refresh date shown on the page.