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On

On currently ranks #7 in the Sportswear leaderboard with an overall AI visibility score of 36.07. Its strongest recent performance appears in ChatGPT.

Overall Score
36
Rank #7 of 30
Industry Rank
#7
Engines Covered
4
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

On currently ranks #7 in the Sportswear leaderboard with an overall AI visibility score of 36.07. Its strongest recent performance appears in ChatGPT.

Strongest visibility currently comes from ChatGPT and Grok.

Visibility is relatively weaker in DeepSeek and Qwen, leaving room to improve recommendation consistency.

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AI Visibility Trend

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On has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 19, 2026
Rank
#4
AI Index
61.6
Mention Rate
85.7%
Grok
Grok
Apr 19, 2026
Rank
#7
AI Index
37.8
Mention Rate
42.9%
DeepSeek
DeepSeek
Apr 19, 2026
Rank
#22
AI Index
11.7
Mention Rate
14.3%
Qwen
Qwen
Apr 19, 2026
Rank
#7
AI Index
33.1
Mention Rate
42.9%

Closest Competitors

Puma

Rank #6

40.6

Score gap: -4.5

Hoka

Rank #8

35.9

Score gap: 0.2

New Balance

Rank #5

42.9

Score gap: -6.9

FAQ

Why is On ranked here?

On is ranked using the current overall AI visibility score across tracked engines in Sportswear.

Which engines mention On most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.