Entity Page · Industry · Sportswear
Umbro AI Visibility in Sportswear
Umbro ranks #29 in the Sportswear leaderboard with a 4.2 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Umbro is currently #29 out of 30 entities in Sportswear, with a 7 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Umbro is currently #29 out of 30 tracked Sportswear entities, with a 4.2 AI Index in the latest public snapshot. Umbro trails Kappa by 3.3 AI Index points. The strongest engine-level signal comes from DeepSeek, where Umbro records a 7 AI Index and 0% mention rate. Qwen is the next strongest covered engine at 6 with a 0% mention rate.
The softer engine-level signal is ChatGPT, where Umbro records a 2 AI Index and 0% mention rate. gemini is another engine to watch at 3 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Umbro in Sportswear prompts. It does not rank product quality, sales, safety, or real-world market share.
Umbro's strongest current visibility comes from Qwen (10 AI Index, 0% mention rate) and gemini (4 AI Index, 0% mention rate). Its weaker engine profile is gemini (4 AI Index, 0% mention rate) and Qwen (10 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Umbro or a competitor set.
Entity Trend
Open trend explorerUmbro's latest visible AI Index is 4.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Umbro improved over the visible trend window, moving from 3.5 on 2026-04-29 to 4 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Kappa is the closest comparable entity by rank, with Umbro ahead of it by 0 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Umbro ranked in the Sportswear leaderboard?
Umbro is included because tracked AI engines surface it in Sportswear prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Umbro?
The strongest current signal is DeepSeek at 7 AI Index and 0% mention rate. The softest covered signal is ChatGPT at 2 AI Index and 0% mention rate.
Which entities should be compared with Umbro?
The most useful nearby comparison is Kappa. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Sportswear leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 2 tracked AI engines and the latest completed industry leaderboard run for Sportswear.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.