Entity Page · Industry · UGC Platforms
Substack AI Visibility in UGC Platforms
Substack ranks #12 in the UGC Platforms leaderboard with a 18.9 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from gemini, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Substack is currently #17 out of 30 entities in UGC Platforms, with a 16.4 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Substack is currently #12 out of 30 tracked UGC Platforms entities, with a 18.9 AI Index in the latest public snapshot. Substack trails Douyin by 0.1 AI Index points. The strongest engine-level signal comes from gemini, where Substack records a 27.1 AI Index and 42.9% mention rate. Qwen is the next strongest covered engine at 25.7 with a 14.3% mention rate.
The softer engine-level signal is ChatGPT, where Substack records a 5.7 AI Index and 14.3% mention rate. Kimi is another engine to watch at 13 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Substack in UGC Platforms prompts. It does not rank product quality, sales, safety, or real-world market share.
Substack's strongest current visibility comes from Qwen (17.7 AI Index, 14.3% mention rate) and gemini (17.1 AI Index, 42.9% mention rate). Its weaker engine profile is Kimi (14.4 AI Index, 28.6% mention rate) and gemini (17.1 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Substack or a competitor set.
Entity Trend
Open trend explorerSubstack's latest visible AI Index is 18.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Substack improved over the visible trend window, moving from 10.4 on 2026-04-29 to 17.1 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Threads is the closest comparable entity by rank, with Substack behind it by 2.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Substack ranked in the UGC Platforms leaderboard?
Substack is included because tracked AI engines surface it in UGC Platforms prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Substack?
The strongest current signal is gemini at 27.1 AI Index and 42.9% mention rate. The softest covered signal is ChatGPT at 5.7 AI Index and 14.3% mention rate.
Which entities should be compared with Substack?
The most useful nearby comparison is Douyin. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed UGC Platforms leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 3 tracked AI engines and the latest completed industry leaderboard run for UGC Platforms.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.