Entity Page · Industry · Cross-border E-commerce
OTTO AI Visibility in Cross-border E-commerce
OTTO ranks #18 in the Cross-border E-commerce leaderboard with a 17 AI Index across 1 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
OTTO is currently #24 out of 30 entities in Cross-border E-commerce, with a 6 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
OTTO is currently #18 out of 30 tracked Cross-border E-commerce entities, with a 17 AI Index in the latest public snapshot. OTTO trails Zalando by 1.5 AI Index points. The strongest engine-level signal comes from DeepSeek, where OTTO records a 17 AI Index and 0% mention rate.
The softer engine-level signal is DeepSeek, where OTTO records a 17 AI Index and 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface OTTO in Cross-border E-commerce prompts. It does not rank product quality, sales, safety, or real-world market share.
OTTO's current engine-level visibility is concentrated in ChatGPT (6 AI Index, 0% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for OTTO or a competitor set.
Entity Trend
Open trend explorerOTTO's latest visible AI Index is 17. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
OTTO softened over the visible trend window, moving from 6.5 on 2026-05-04 to 6 on 2026-06-06. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Cdiscount is the closest comparable entity by rank, with OTTO behind it by 2.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is OTTO ranked in the Cross-border E-commerce leaderboard?
OTTO is included because tracked AI engines surface it in Cross-border E-commerce prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for OTTO?
The strongest current signal is DeepSeek at 17 AI Index and 0% mention rate. The softest covered signal is DeepSeek at 17 AI Index and 0% mention rate.
Which entities should be compared with OTTO?
The most useful nearby comparison is Zalando. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Cross-border E-commerce leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.
Methodology and source context
AIvsRank calculates this public entity page from 1 tracked AI engines and the latest completed industry leaderboard run for Cross-border E-commerce.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.