OTTO AI Visibility Trend in Cross-border E-commerce

Cross-border E-commerce · ChatGPT · AI Index over time

Trend Overview

Cross-border E-commerce AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 31, 2026 to Aug 12, 2026.

Amazon leads the latest ChatGPT snapshot with a 88.1 AI Index and 85.7% mention rate.

Amazon is up 18.8 AI Index points across the visible window, moving from 69.3 to 88.1 on ChatGPT.

Use the entity filters to compare leading brands over time and separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Cross-border E-commerce leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

OTTO ranking and static AI visibility queries should use the base entity page. This trend page is for OTTO AI visibility trend, ranking history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
OTTO26-40%#19#19Stable
Amazon88.169.3+18.885.7%#1#1Rising
eBay83.145.1+38100%#2#1Rising
Shopify67.968.4-0.671.4%#1#1Stable
Walmart Marketplace6542.4+22.642.9%#3#3Rising
Shopee60.622+38.685.7%#3#3Rising

Biggest Movers

Biggest gainers

  1. Shopee+38.6
  2. eBay+38
  3. Lazada+31.6

Biggest decliners

  1. JD Worldwide-17
  2. Temu-11.3
  3. TikTok Shop-7.7

Most stable

  1. Zalando0
  2. Shopify-0.6
  3. Coupang-1

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
MiniMaxAmazon80.314.915Jun 4, 2026
QwenAmazon72.19.718May 24, 2026
GrokAmazon72.13.324Aug 12, 2026
ChatGPTAmazon88.1516Aug 12, 2026
GeminieBay71.7119Aug 12, 2026
ClaudeShopify58.68.712Aug 12, 2026
KimieBay87.616.919Aug 12, 2026
DeepSeekeBay80.913.919Aug 12, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Aug 12, 2026Amazon88.15Amazon, eBay, Shopee16
Jun 26, 2026Shopify67.92.2Shopify, Amazon, Walmart Marketplace19
Jun 19, 2026Amazon724Amazon, eBay, Walmart Marketplace20
Jun 12, 2026Shopify78.715.8Shopify, Amazon, eBay21
Jun 10, 2026Amazon74.39.3Amazon, eBay, Shein22

ChatGPT· AI Index History

10 data points
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