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Boohoo AI Visibility in Fast Fashion

Boohoo ranks #10 in the Fast Fashion leaderboard with a 29.2 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.

Entity Score
25
Leaderboard rank #10 of 30
Industry Rank
#10
Engines Covered
5
Comparable Entities
3
Updated
May 26, 2026

Entity Snapshot

Boohoo is currently #10 out of 30 entities in Fast Fashion, with a 25.3 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Boohoo is currently #10 out of 30 tracked Fast Fashion entities, with a 29.2 AI Index in the latest public snapshot. Boohoo trails Mango by 0.6 AI Index points. The strongest engine-level signal comes from DeepSeek, where Boohoo records a 48.3 AI Index and 85.7% mention rate. Grok is the next strongest covered engine at 36.6 with a 71.4% mention rate.

The softer engine-level signal is gemini, where Boohoo records a 3 AI Index and 0% mention rate. Qwen is another engine to watch at 25.4 with a 28.6% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Boohoo in Fast Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.

Boohoo's strongest current visibility comes from Kimi (43 AI Index, 85.7% mention rate) and DeepSeek (38.1 AI Index, 42.9% mention rate). Its weaker engine profile is Qwen (10.7 AI Index, 14.3% mention rate) and gemini (14 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Boohoo or a competitor set.

Compare in Trend Explorer

Boohoo's latest visible AI Index is 29.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.

Boohoo softened over the visible trend window, moving from 34.4 on 2026-04-29 to 24.3 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Boohoo softened over the visible trend window, moving from 34.4 on 2026-04-29 to 24.3 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

gemini
gemini
May 26, 2026
Rank
#14
AI Index
14.0
Mention Rate
0.0%
DeepSeek
DeepSeek
May 26, 2026
Rank
#6
AI Index
38.1
Mention Rate
42.9%
MiniMax
MiniMax
May 26, 2026
Rank
#13
AI Index
20.7
Mention Rate
14.3%
Qwen
Qwen
May 24, 2026
Rank
#18
AI Index
10.7
Mention Rate
14.3%
Kimi
Kimi
May 24, 2026
Rank
#5
AI Index
43.0
Mention Rate
85.7%

Comparable Entities

Pull&Bear is the closest comparable entity by rank, with Boohoo behind it by 0.7 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Boohoo ranked in the Fast Fashion leaderboard?

Boohoo is included because tracked AI engines surface it in Fast Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Boohoo?

The strongest current signal is DeepSeek at 48.3 AI Index and 85.7% mention rate. The softest covered signal is gemini at 3 AI Index and 0% mention rate.

Which entities should be compared with Boohoo?

The most useful nearby comparison is Mango. Compare the score gap and engine-level table before treating rank movement as meaningful.

How often is this page updated?

This page updates when a new completed Fast Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Fast Fashion.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.