Public Industry Leaderboard

Fast Fashion AI Brand Rankings

Fast Fashion Brands

Current Champion

SHEIN

AI Index 79.4

Podium Snapshot

#1 SHEIN · #2 Zara · #3 H&M

Latest Refresh

Jun 26, 2026

16 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Fast Fashion AI brand rankings show which brands are most visible in the current public benchmark. Current leaders include SHEIN, Zara, and H&M across 16 tracked engines, with score and mention-rate signals combined into the overall AI Index. SHEIN is 9.6 points ahead of Zara, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and Sonar rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see which brands stand out in this industry benchmark, then drill into individual AI engines to decide which market, competitors, and prompt themes deserve private tracking. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show where to investigate next.

Current Ranking Takeaways

SHEIN is the current #1 entity in Fast Fashion with a 79.4 AI Index and 75% mention rate. This makes it a useful public benchmark for selecting private comparison prompts, not a guarantee about future AI answers.

Zara is the nearest visible challenger at #2, trailing SHEIN by 9.6 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

H&M rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on Jun 26, 2026, covering 16 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

16

AI Engines

Jun 26, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Fast Fashion currently compares brands across 16 tracked AI engines, including ChatGPT, Gemini, Grok, Sonar, Claude, and DeepSeek and 10 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 26 entities Jun 26, 2026
Sort
Use the left and right arrow keys to scroll this table horizontally.
RankEntityAI IndexMention Rate
👑 #1
SHEIN
79.4
75.0%
🥈 #2
Zara
69.8
87.5%
🥉 #3
H&M
65.9
87.5%
#4
Uniqlo
45.6
33.9%
#5
Forever 21
33.1
25.0%
#6
ASOS
30.9
24.5%
#7
Mango
29.8
26.8%
#8
Primark
26.9
6.1%
#9
Bershka
23.6
10.2%
#10
PrettyLittleThing
23.5
24.5%

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery and benchmark context. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, action plans, validation evidence, report readiness, and pricing fit.

FAQ

How is the Fast Fashion leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Fast Fashion, including rank position, recommendation strength, and mention-rate patterns.

Why can SHEIN lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Fast Fashion leaderboard updated?

This leaderboard updates whenever new completed runs are available for Fast Fashion, with the latest refresh date shown on the page.