Entity Page · Industry · Fast Fashion
Primark AI Visibility in Fast Fashion
Primark currently ranks #12 in the Fast Fashion leaderboard with an overall AI visibility score of 23.6 across 5 tracked engines. Its strongest recent performance appears in gemini with a 26 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Primark is currently #12 out of 30 entities in Fast Fashion, with a 23.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (26 AI Index, 0% mention rate) and Qwen (26 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (20 AI Index, 0% mention rate) and MiniMax (23 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Primark's strongest current visibility comes from gemini (26 AI Index, 0% mention rate) and Qwen (26 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (20 AI Index, 0% mention rate) and MiniMax (23 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Primark or a competitor set.
Entity Trend
Open trend explorerPrimark has softened in recent runs, moving from 28.9 to 23 for a -5.9 point change. The weaker engines are the first places to inspect.
Primark softened over the visible trend window, moving from 28.9 on 2026-04-29 to 23 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
PrettyLittleThing is the closest comparable entity by rank, with Primark behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Primark ranked in the Fast Fashion leaderboard?
Primark is ranked using its current overall AI visibility score across tracked engines in Fast Fashion, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Primark?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.
Which entities should be compared with Primark?
Primark is compared most directly with PrettyLittleThing, Stradivarius, and Boohoo in the current Fast Fashion leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Fast Fashion.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.