Entity Page · Industry · Fast Fashion
H&M AI Visibility in Fast Fashion
H&M currently ranks #3 in the Fast Fashion leaderboard with an overall AI visibility score of 59.4 across 5 tracked engines. Its strongest recent performance appears in gemini with a 73.7 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
H&M is currently #3 out of 30 entities in Fast Fashion, with a 59.4 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (73.7 AI Index, 100% mention rate) and Kimi (68 AI Index, 100% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (33.6 AI Index, 71.4% mention rate) and Qwen (58.3 AI Index, 57.1% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
H&M's strongest current visibility comes from gemini (73.7 AI Index, 100% mention rate) and Kimi (68 AI Index, 100% mention rate). Its weaker engine profile is DeepSeek (33.6 AI Index, 71.4% mention rate) and Qwen (58.3 AI Index, 57.1% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for H&M or a competitor set.
Entity Trend
Open trend explorerH&M is trending upward based on recent AI visibility runs, moving from 55.5 to 56.9 for a +1.3 point change.
H&M improved over the visible trend window, moving from 55.5 on 2026-04-29 to 56.9 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Zara is the closest comparable entity by rank, with H&M behind it by 13.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is H&M ranked in the Fast Fashion leaderboard?
H&M is ranked using its current overall AI visibility score across tracked engines in Fast Fashion, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for H&M?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.
Which entities should be compared with H&M?
H&M is compared most directly with Zara, Uniqlo, and SHEIN in the current Fast Fashion leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Fast Fashion.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.