AI Visibility Profile · Industry · Fast Fashion

H&M AI Visibility in Fast Fashion

H&M ranks #3 in Fast Fashion with an overall AI visibility score of 69.91.

Entity Score
70
Leaderboard rank #3 of 30

AI visibility answer

How H&M appears in AI search

H&M currently ranks #3 out of 30 in the Fast Fashion AI visibility leaderboard with a 69.9 AI Index across 8 tracked AI engines. Use it as a direct answer for H&M AI visibility, AI search ranking, and answer-engine benchmark questions.

The engine breakdown compares how MiniMax, Qwen, and Grok rank or mention H&M, so the page separates broad AI search visibility from single-engine outliers.

Industry Rank
#3
Engines Covered
8
Comparable Entities
3
Updated
Jun 10, 2026

Entity Snapshot

H&M is currently #3 out of 30 entities in Fast Fashion, with a 69.9 overall AI visibility score across 8 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

H&M's strongest current visibility comes from Claude (90.1 AI Index, 142.9% mention rate) and ChatGPT (86.1 AI Index, 100% mention rate). Its weaker engine profile is Grok (40.4 AI Index, 28.6% mention rate) and Gemini (53.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.

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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for H&M or a competitor set.

H&M ranking history
Trend data will appear after more completed runs are collected.

Engine Breakdown

Rank
#4
AI Index
57.6
Mention Rate
71.4%
Rank
#2
AI Index
73.3
Mention Rate
100.0%
Rank
#4
AI Index
40.4
Mention Rate
28.6%
Rank
#1
AI Index
86.1
Mention Rate
100.0%
Rank
#2
AI Index
53.7
Mention Rate
14.3%
Rank
#1
AI Index
90.1
Mention Rate
142.9%
Rank
#3
AI Index
71.9
Mention Rate
100.0%
Rank
#2
AI Index
86.1
Mention Rate
100.0%

Comparable Entities

Zara is the closest comparable entity by rank, with H&M behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Methodology and source context

AIvsRank calculates this public entity page from 8 tracked AI engines and the latest completed industry leaderboard run for Fast Fashion.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.