Chloé AI Visibility Trend in Fragrance

Fragrance · ChatGPT · AI Index over time

Trend Overview

Fragrance AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from Apr 29, 2026 to May 24, 2026.

Use the entity filters to compare leading brands over time and separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Fragrance leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Chloé81+70%#26#23Rising
Chanel60.960.9042.9%#1#1Stable
Dior55.753.8+1.914.3%#2#1Stable
Hermès45.952.6-6.742.9%#3#1Declining
Guerlain42.138.1+442.9%#4#3Stable
Tom Ford30.438.4-828.6%#5#4Declining

Biggest Movers

Biggest gainers

  1. Chloé+7
  2. Mugler+6
  3. Jo Malone London+6

Biggest decliners

  1. Maison Francis Kurkdjian-11.7
  2. Tom Ford-8
  3. Calvin Klein-8

Most stable

  1. Chanel0
  2. Yves Saint Laurent0
  3. Lancôme0

Engine Snapshot Comparison

EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
GeminiChanel55.74.627May 26, 2026
DeepSeekChanel57.1126May 26, 2026
MiniMaxChanel86.74.827May 26, 2026
QwenChanel62.910.723May 24, 2026
KimiCreed55.419.724May 24, 2026

Snapshot History

DateLeaderLeader AI IndexLeader GapTop 3Entities
May 24, 2026N/A0N/A0
May 22, 2026N/A0N/A0
May 17, 2026Chanel60.95.2Chanel, Dior, Hermès28
May 15, 2026Hermès621.1Hermès, Chanel, Guerlain28
May 9, 2026Chanel68.318.4Chanel, Hermès, Guerlain28

ChatGPT ChatGPT· AI Index History

10 data points
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