AI Visibility Leaderboard
Church & Dwight AI Visibility in Household and Personal Products
Household and Personal Products leaderboard tracks how brands appear across 7 major AI engines. Rankings update as new completed runs become available, giving teams a baseline for measuring category visibility before engine-specific gaps emerge.
Rank, score, engine coverage, and nearby competitors are rendered from the same accepted leaderboard data used by the public page.
Church & Dwight visibility profile
- Current rank
- 8
- Visibility score
- 21
- Collection
- Household and Personal Products
Use the engine tabs to compare how ChatGPT, gemini, Grok, and DeepSeek rank brands differently. Some engines reward category authority while others emphasize popularity, recency, regional evidence, or recommendation style, so individual rankings can diverge from the overall leaderboard.
Closest competitors
| Brand | Rank | Visibility score | AI engine note |
|---|---|---|---|
| Procter & Gamble | 1 | 91.2 | Compared across the latest accepted AI visibility evidence |
| Unilever | 2 | 81.6 | Compared across the latest accepted AI visibility evidence |
| Colgate-Palmolive | 3 | 68.8 | Compared across the latest accepted AI visibility evidence |
| Kimberly-Clark | 4 | 59.73 | Compared across the latest accepted AI visibility evidence |
| Reckitt | 5 | 58.2 | Compared across the latest accepted AI visibility evidence |
| Henkel | 6 | 31.2 | Compared across the latest accepted AI visibility evidence |
| Kao | 7 | 22 | Compared across the latest accepted AI visibility evidence |
| Beiersdorf | 9 | 19 | Compared across the latest accepted AI visibility evidence |
| Edgewell | 10 | 13.33 | Compared across the latest accepted AI visibility evidence |
How to read this page
This page uses the same leaderboard snapshot for its headline, visible metrics, and comparison table. Read rank together with visibility score: rank shows relative position in the current view, while the score records measured AI visibility. Nearby rows provide comparison context. Follow the related leaderboard links to compare the wider set of tracked entities and continue exploring pages based on the same snapshot.
Scores describe the data available for the snapshot date and should be read as a point-in-time comparison, not a permanent rating. Differences between rows show relative visibility within this leaderboard view. A later snapshot can change both rank and score when the underlying evaluations change. The static table keeps the primary comparison readable without requiring interactive controls.