Public Industry Leaderboard

Household and Personal Products AI Brand Rankings

Household and Personal Products ranking trend

Current Champion

Procter & Gamble

AI Index 91.6

Podium Snapshot

#1 Procter & Gamble · #2 Unilever · #3 Colgate-Palmolive

Latest Refresh

Aug 13, 2026

10 tracked engines and 10 entities in the latest public snapshot.

Industry Overview

Household and Personal Products recommendations can vary by engine and by prompt context. This leaderboard tracks which brands appear most consistently across 7 major AI engines and highlights where category visibility is concentrated.

Household and Personal Products leaderboard tracks how brands appear across 7 major AI engines. Rankings update as new completed runs become available, giving teams a baseline for measuring category visibility before engine-specific gaps emerge.

Use the engine tabs to compare how ChatGPT, gemini, Grok, and DeepSeek rank brands differently. Some engines reward category authority while others emphasize popularity, recency, regional evidence, or recommendation style, so individual rankings can diverge from the overall leaderboard.

Why This Matters

AI answer engines increasingly shape how people shortlist Household and Personal Products brands before they ever click through to websites. Tracking this leaderboard helps teams understand category share of voice, spot leaders, and identify where engine-specific optimization may improve visibility. It is most useful when read alongside mention rate, score gaps, and engine-level outliers rather than as a single static ranking.

Current Ranking Takeaways

Procter & Gamble is the current #1 entity in Household and Personal Products with a 91.6 AI Index and 96% mention rate. This makes it a useful public benchmark for selecting private comparison prompts, not a guarantee about future AI answers.

Unilever is the nearest visible challenger at #2, trailing Procter & Gamble by 12 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Colgate-Palmolive rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on Aug 13, 2026, covering 10 tracked engines and 10 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

10

Entities

10

AI Engines

Aug 13, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Household and Personal Products currently compares brands across 10 tracked AI engines, including Perplexity, MiniMax, GLM, Qwen, Grok, and ChatGPT and 4 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Perplexity rankings for Household and Personal ProductsMiniMax rankings for Household and Personal ProductsGLM rankings for Household and Personal ProductsQwen rankings for Household and Personal ProductsGrok rankings for Household and Personal ProductsChatGPT rankings for Household and Personal Products

Next pages to inspect

Follow the Household and Personal Products AI ranking cluster

Top entity visibility profiles

Procter & Gamble AI visibility profile#1 in Household and Personal ProductsUnilever AI visibility profile#2 in Household and Personal ProductsColgate-Palmolive AI visibility profile#3 in Household and Personal ProductsKimberly-Clark AI visibility profile#4 in Household and Personal ProductsReckitt AI visibility profile#5 in Household and Personal ProductsHenkel AI visibility profile#6 in Household and Personal ProductsChurch & Dwight AI visibility profile#7 in Household and Personal ProductsKao AI visibility profile#8 in Household and Personal Products

Engine-specific rankings for Household and Personal Products

Perplexity rankings for Household and Personal ProductsCollection-scoped benchmarkMiniMax rankings for Household and Personal ProductsCollection-scoped benchmarkGLM rankings for Household and Personal ProductsCollection-scoped benchmarkQwen rankings for Household and Personal ProductsCollection-scoped benchmarkGrok rankings for Household and Personal ProductsCollection-scoped benchmarkChatGPT rankings for Household and Personal ProductsCollection-scoped benchmark

Related AI ranking pages

Consumer Goods AI rankings10 entities trackedTablets AI rankings49 entities trackedSmartphones AI rankings30 entities trackedSmartwatches & Wearables AI rankings30 entities trackedAudio Devices AI rankings30 entities trackedLaptops AI rankings30 entities tracked

Answer engine rank tracking benchmarks

Perplexity rank tracking benchmarksModel-level Perplexity benchmark hubGrok rank tracking benchmarksModel-level Grok benchmark hub
Overall Perplexity MiniMax GLM Qwen Grok ChatGPT Gemini Claude Kimi DeepSeek

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

#1

Procter & Gamble

91.6

#2

Unilever

79.6

#3

Colgate-Palmolive

64.0

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 10 entities Aug 13, 2026
Sort
Use the left and right arrow keys to scroll this table horizontally.
RankEntityAI IndexMention Rate
👑 #1
Procter & Gamble
91.6
96.0%
🥈 #2
Unilever
79.6
92.0%
🥉 #3
Colgate-Palmolive
64.0
88.0%
#4
Kimberly-Clark
56.0
72.0%
#5
Reckitt
49.6
68.0%
#6
Henkel
33.2
36.0%
#7
Church & Dwight
25.4
24.0%
#8
Kao
25.3
20.0%
#9
Beiersdorf
18.0
13.3%
#10
Edgewell
17.5
0.0%

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery and benchmark context. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, action plans, validation evidence, report readiness, and pricing fit.

Open a private trackerContinue to onboarding with this industry preserved.Compare tracker plansReview monitoring capacity, prompt limits, projects, and plan fit before moving beyond the public benchmark.Run a free visibility checkCheck one brand as a diagnostic before setting up recurring AI visibility monitoring.Household and Personal Products ranking trendSee how this industry has shifted across recent public leaderboard runs.

FAQ

How is the Household and Personal Products leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Household and Personal Products, including rank position, recommendation strength, and mention-rate patterns.

Why can the current leader lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Household and Personal Products leaderboard updated?

This leaderboard updates whenever new completed runs are available for Household and Personal Products, with the latest refresh date shown on the page.