Household and Personal Products AI Visibility Trends
Household and Personal Products · ChatGPT · AI Index over time
Trend Overview
Household and Personal Products AI visibility trends show how entity AI Index scores have moved across 2 completed public ChatGPT leaderboard snapshots from Jun 10, 2026 to Jun 12, 2026.
Procter & Gamble leads the latest ChatGPT snapshot with a 89 AI Index and 80% mention rate.
Procter & Gamble is down 11 AI Index points across the visible window, moving from 100 to 89 on ChatGPT.
The chart currently compares Procter & Gamble, Colgate-Palmolive, Unilever. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.
Read this trend alongside the main Household and Personal Products leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.
Trend Summary
| Entity | Latest AI Index | Start AI Index | Delta | Mention Rate | Latest Rank | Best Rank | Trend |
|---|---|---|---|---|---|---|---|
| Procter & Gamble | 89 | 100 | -11 | 80% | #1 | #1 | Declining |
| Colgate-Palmolive | 74 | 65 | +9 | 80% | #2 | #2 | Rising |
| Unilever | 72 | 81 | -9 | 60% | #3 | #2 | Declining |
| Henkel | 54 | 32 | +22 | 80% | #4 | #4 | Rising |
| Kimberly-Clark | 50 | 64 | -14 | 60% | #5 | #4 | Declining |
| Church & Dwight | 41 | 43 | -2 | 60% | #6 | #6 | Stable |
| Reckitt | 37 | 58 | -21 | 40% | #7 | #5 | Declining |
| Beiersdorf | 23 | 23 | 0 | 0% | #8 | #8 | Stable |
| Edgewell | 12 | 12 | 0 | 0% | #9 | #9 | Stable |
Biggest Movers
Biggest gainers
- Henkel+22
- Colgate-Palmolive+9
Biggest decliners
- Reckitt-21
- Kimberly-Clark-14
- Procter & Gamble-11
Most stable
- Church & Dwight-2
- Colgate-Palmolive+9
- Unilever-9
Engine Snapshot Comparison
Snapshot History
| Date | Leader | Leader AI Index | Leader Gap | Top 3 | Entities |
|---|---|---|---|---|---|
| Jun 12, 2026 | Procter & Gamble | 89 | 15 | Procter & Gamble, Colgate-Palmolive, Unilever | 9 |
| Jun 10, 2026 | Procter & Gamble | 100 | 19 | Procter & Gamble, Unilever, Colgate-Palmolive | 7 |
Continue from Here
ChatGPT· AI Index History
2 data points
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