AI Visibility Profile · Industry · Household and Personal Products

Unilever AI Visibility in Household and Personal Products

Unilever ranks #2 in Household and Personal Products with an overall AI visibility score of 79.6.

Entity Score
80
Leaderboard rank #2 of 10

AI visibility answer

How Unilever appears in AI search

Unilever currently ranks #2 out of 10 in the Household and Personal Products AI visibility leaderboard with a 79.6 AI Index across 5 tracked AI engines. Use it as a direct answer for Unilever AI visibility, AI search ranking, and answer-engine benchmark questions.

The engine breakdown compares how Grok, ChatGPT, and Gemini rank or mention Unilever, so the page separates broad AI search visibility from single-engine outliers.

Industry Rank
#2
Engines Covered
5
Comparable Entities
3
Updated
Jun 10, 2026

Entity Snapshot

Unilever is currently #2 out of 10 entities in Household and Personal Products, with a 79.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Unilever's strongest current visibility comes from Gemini (89 AI Index, 100% mention rate) and DeepSeek (89 AI Index, 100% mention rate). Its weaker engine profile is Grok (52 AI Index, 80% mention rate) and ChatGPT (81 AI Index, 80% mention rate), so the engine spread points to where recommendation consistency can still improve.

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Unilever ranking history
Trend data will appear after more completed runs are collected.

Engine Breakdown

Rank
#2
AI Index
52.0
Mention Rate
80.0%
Rank
#2
AI Index
81.0
Mention Rate
80.0%
Rank
#2
AI Index
89.0
Mention Rate
100.0%
Rank
#2
AI Index
87.0
Mention Rate
100.0%
Rank
#2
AI Index
89.0
Mention Rate
100.0%

Comparable Entities

Procter & Gamble is the closest comparable entity by rank, with Unilever behind it by 12 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Household and Personal Products.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.