Public Industry Leaderboard

Household and Personal Products Grok AI Rankings

Household and Personal Products ranking trend

Current Champion

Procter & Gamble

AI Index 91.6

Podium Snapshot

#1 Procter & Gamble · #2 Unilever · #3 Colgate-Palmolive

Latest Refresh

Aug 13, 2026

10 tracked engines and 10 entities in the latest public snapshot.

Industry Overview

Household and Personal Products recommendations can vary by engine and by prompt context. This leaderboard tracks which brands appear most consistently across 7 major AI engines and highlights where category visibility is concentrated.

Household and Personal Products leaderboard tracks how brands appear across 7 major AI engines. Rankings update as new completed runs become available, giving teams a baseline for measuring category visibility before engine-specific gaps emerge.

Use the engine tabs to compare how ChatGPT, gemini, Grok, and DeepSeek rank brands differently. Some engines reward category authority while others emphasize popularity, recency, regional evidence, or recommendation style, so individual rankings can diverge from the overall leaderboard.

This Grok rankings page is scoped to Household and Personal Products: it shows how entities appear inside one answer engine using mention rate, recommendation strength, and latest snapshot signals. For model-level Grok rank tracking across industries, use the Grok benchmark hub. Use the private AI rank tracker when you need recurring monitoring for your own prompts, competitors, saved answer history, actions, validation, and report readiness.

Why This Matters

AI answer engines increasingly shape how people shortlist Household and Personal Products brands before they ever click through to websites. Tracking this leaderboard helps teams understand category share of voice, spot leaders, and identify where engine-specific optimization may improve visibility. It is most useful when read alongside mention rate, score gaps, and engine-level outliers rather than as a single static ranking.

Current Ranking Takeaways

Procter & Gamble is currently #1 in the Household and Personal Products Grok public rankings benchmark, with a 60 AI Index and 80% mention rate. Treat this as market context for private prompt and competitor selection.

Unilever is the nearest visible challenger on Grok, trailing Procter & Gamble by 8 points. That gap helps separate engine-specific visibility from broader cross-engine strength.

The Grok benchmark refreshed on Jun 26, 2026, so it should be read as a public engine snapshot rather than a private recurring tracker run.

Entities

AI Engines

Aug 13, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Household and Personal Products currently compares brands across 10 tracked AI engines, including Perplexity, MiniMax, GLM, Qwen, Grok, and ChatGPT and 4 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Perplexity rankings for Household and Personal Products MiniMax rankings for Household and Personal Products GLM rankings for Household and Personal Products Qwen rankings for Household and Personal Products Grok rankings for Household and Personal Products ChatGPT rankings for Household and Personal Products

Next pages to inspect

Follow the Household and Personal Products AI ranking cluster

Top entity visibility profiles

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Procter & Gamble

91.6

Unilever

79.6

Colgate-Palmolive

64.0

Grok

Latest collection-scoped AI rankings for Grok.

7 / 7 entities Jun 26, 2026

Sort

Rank	Entity	AI Index	Mention Rate	Rank Score	Rec. Strength	1st Mention	Mentions
👑 #1	Procter & Gamble	60.0	80.0%	0.0%	100.0%	80.0%	4/5
🥈 #2	Unilever	52.0	80.0%	0.0%	100.0%	0.0%	4/5
🥉 #3	Colgate-Palmolive	37.0	80.0%	0.0%	25.0%	0.0%	4/5
#4	Reckitt	32.0	80.0%	0.0%	0.0%	0.0%	4/5
#5	Henkel	32.0	80.0%	0.0%	0.0%	0.0%	4/5
#6	Kimberly-Clark	24.0	60.0%	0.0%	0.0%	0.0%	3/5
#7	Church & Dwight	16.0	40.0%	0.0%	0.0%	0.0%	2/5

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery and benchmark context. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, action plans, validation evidence, report readiness, and pricing fit.

Open a private trackerContinue to onboarding with this industry and Grok context preserved.See all Grok rank tracking benchmarksOpen the model-level Grok benchmark hub across industries and categories.Compare tracker plansReview monitoring capacity, prompt limits, projects, and plan fit before moving beyond the public benchmark.Run a free visibility checkCheck one brand as a diagnostic before setting up recurring AI visibility monitoring.Household and Personal Products ranking trendSee how this industry has shifted across recent public leaderboard runs.

FAQ

How is the Household and Personal Products leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Household and Personal Products, including rank position, recommendation strength, and mention-rate patterns.

Why can the current leader lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Household and Personal Products leaderboard updated?

This leaderboard updates whenever new completed runs are available for Household and Personal Products, with the latest refresh date shown on the page.