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Bulgari AI Visibility in Luxury Fashion

Bulgari ranks #25 in the Luxury Fashion leaderboard with a 10.2 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.

Entity Score
12
Leaderboard rank #23 of 30
Industry Rank
#23
Engines Covered
5
Comparable Entities
3
Updated
May 26, 2026

Entity Snapshot

Bulgari is currently #23 out of 30 entities in Luxury Fashion, with a 11.7 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Bulgari is currently #25 out of 30 tracked Luxury Fashion entities, with a 10.2 AI Index in the latest public snapshot. Bulgari trails Miu Miu by 1.4 AI Index points. The strongest engine-level signal comes from Qwen, where Bulgari records a 18.7 AI Index and 14.3% mention rate. DeepSeek is the next strongest covered engine at 10 with a 0% mention rate.

The softer engine-level signal is gemini, where Bulgari records a 4 AI Index and 0% mention rate. ChatGPT is another engine to watch at 8 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Bulgari in Luxury Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.

Bulgari's strongest current visibility comes from DeepSeek (22 AI Index, 0% mention rate) and Qwen (13.7 AI Index, 14.3% mention rate). Its weaker engine profile is gemini (5 AI Index, 0% mention rate) and MiniMax (7 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Bulgari or a competitor set.

Compare in Trend Explorer

Bulgari's latest visible AI Index is 10.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.

Bulgari softened over the visible trend window, moving from 15.3 on 2026-04-29 to 11.3 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Bulgari softened over the visible trend window, moving from 15.3 on 2026-04-29 to 11.3 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

gemini
gemini
May 26, 2026
Rank
#25
AI Index
5.0
Mention Rate
0.0%
DeepSeek
DeepSeek
May 26, 2026
Rank
#11
AI Index
22.0
Mention Rate
0.0%
MiniMax
MiniMax
May 26, 2026
Rank
#21
AI Index
7.0
Mention Rate
0.0%
Qwen
Qwen
May 24, 2026
Rank
#22
AI Index
13.7
Mention Rate
14.3%
Kimi
Kimi
May 24, 2026
Rank
#21
AI Index
11.0
Mention Rate
0.0%

Comparable Entities

Celine is the closest comparable entity by rank, with Bulgari behind it by 1.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Bulgari ranked in the Luxury Fashion leaderboard?

Bulgari is included because tracked AI engines surface it in Luxury Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Bulgari?

The strongest current signal is Qwen at 18.7 AI Index and 14.3% mention rate. The softest covered signal is gemini at 4 AI Index and 0% mention rate.

Which entities should be compared with Bulgari?

The most useful nearby comparison is Miu Miu. Compare the score gap and engine-level table before treating rank movement as meaningful.

How often is this page updated?

This page updates when a new completed Luxury Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Luxury Fashion.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.