AI Visibility Profile · Industry · Luxury Fashion
Burberry AI Visibility in Luxury Fashion
Burberry ranks #10 of 30 in the Luxury Fashion AI visibility leaderboard with a 30.8 AI Index across 8 tracked AI engines. Use this page to compare AI search visibility, engine breakdowns, trend context, and nearby entities.
AI visibility answer
How Burberry appears in AI search
Burberry currently ranks #10 out of 30 in the Luxury Fashion AI visibility leaderboard with a 30.8 AI Index across 8 tracked AI engines. Use it as a direct answer for Burberry AI visibility, AI search ranking, and answer-engine benchmark questions.
The engine breakdown compares how MiniMax, Qwen, and Grok rank or mention Burberry, so the page separates broad AI search visibility from single-engine outliers.
Entity Snapshot
Burberry is currently #10 out of 30 entities in Luxury Fashion, with a 30.8 overall AI visibility score across 8 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Burberry is currently #11 out of 30 tracked Luxury Fashion entities, with a 26.9 AI Index in the latest public snapshot. Burberry trails Balenciaga by 1.7 AI Index points. The strongest engine-level signal comes from MiniMax, where Burberry records a 33.4 AI Index and 28.6% mention rate. Qwen is the next strongest covered engine at 29.7 with a 14.3% mention rate.
The softer engine-level signal is gemini, where Burberry records a 20 AI Index and 0% mention rate. ChatGPT is another engine to watch at 22.7 with a 14.3% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Burberry in Luxury Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.
Burberry's strongest current visibility comes from Claude (48.7 AI Index, 14.3% mention rate) and MiniMax (45.9 AI Index, 57.1% mention rate). Its weaker engine profile is Gemini (20.7 AI Index, 14.3% mention rate) and Qwen (21.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Burberry or a competitor set.
Entity Trend
Burberry AI visibility trendBurberry's latest visible AI Index is 26.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Engine Breakdown
Comparable Entities
Balenciaga is the closest comparable entity by rank, with Burberry behind it by 2.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Burberry ranked in the Luxury Fashion leaderboard?
Burberry is included because tracked AI engines surface it in Luxury Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Burberry?
The strongest current signal is MiniMax at 33.4 AI Index and 28.6% mention rate. The softest covered signal is gemini at 20 AI Index and 0% mention rate.
Which entities should be compared with Burberry?
The most useful nearby comparison is Balenciaga. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Luxury Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 8 tracked AI engines and the latest completed industry leaderboard run for Luxury Fashion.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.