Entity Page · Industry · Outdoor Apparel
Helly Hansen AI Visibility in Outdoor Apparel
Helly Hansen currently ranks #15 in the Outdoor Apparel leaderboard with an overall AI visibility score of 19.3 across 5 tracked engines. Its strongest recent performance appears in Qwen with a 26.7 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Helly Hansen is currently #15 out of 30 entities in Outdoor Apparel, with a 19.3 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from Qwen (26.7 AI Index, 14.3% mention rate) and gemini (25 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in MiniMax (1 AI Index, 0% mention rate) and DeepSeek (21 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Helly Hansen's strongest current visibility comes from Qwen (26.7 AI Index, 14.3% mention rate) and gemini (25 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (1 AI Index, 0% mention rate) and DeepSeek (21 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Helly Hansen or a competitor set.
Entity Trend
Open trend explorerHelly Hansen has softened in recent runs, moving from 26.8 to 15.7 for a -11.1 point change. The weaker engines are the first places to inspect.
Helly Hansen softened over the visible trend window, moving from 26.8 on 2026-04-29 to 15.7 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Rab is the closest comparable entity by rank, with Helly Hansen behind it by 1.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Helly Hansen ranked in the Outdoor Apparel leaderboard?
Helly Hansen is ranked using its current overall AI visibility score across tracked engines in Outdoor Apparel, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Helly Hansen?
The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in MiniMax.
Which entities should be compared with Helly Hansen?
Helly Hansen is compared most directly with Rab, Haglöfs, and Canada Goose in the current Outdoor Apparel leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Outdoor Apparel.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.