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Marmot AI Visibility in Outdoor Apparel

Marmot currently ranks #9 in the Outdoor Apparel leaderboard with an overall AI visibility score of 28.8 across 5 tracked engines. Its strongest recent performance appears in Qwen with a 37.4 AI Index, which makes that engine the clearest source of current recommendation strength.

Entity Score
29
Leaderboard rank #9 of 30
Industry Rank
#9
Engines Covered
5
Comparable Entities
3
Updated
May 26, 2026

Entity Snapshot

Marmot is currently #9 out of 30 entities in Outdoor Apparel, with a 28.8 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Strongest visibility currently comes from Qwen (37.4 AI Index, 28.6% mention rate) and DeepSeek (32.7 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.

Visibility is relatively weaker in gemini (24 AI Index, 0% mention rate) and Kimi (24 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.

Marmot's strongest current visibility comes from Qwen (37.4 AI Index, 28.6% mention rate) and DeepSeek (32.7 AI Index, 14.3% mention rate). Its weaker engine profile is gemini (24 AI Index, 0% mention rate) and Kimi (24 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Marmot or a competitor set.

Compare in Trend Explorer

Marmot has softened in recent runs, moving from 32.5 to 27.6 for a -5.0 point change. The weaker engines are the first places to inspect.

Marmot softened over the visible trend window, moving from 32.5 on 2026-04-29 to 27.6 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Marmot softened over the visible trend window, moving from 32.5 on 2026-04-29 to 27.6 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

gemini
gemini
May 26, 2026
Rank
#13
AI Index
24.0
Mention Rate
0.0%
DeepSeek
DeepSeek
May 26, 2026
Rank
#5
AI Index
32.7
Mention Rate
14.3%
MiniMax
MiniMax
May 26, 2026
Rank
#12
AI Index
26.0
Mention Rate
0.0%
Qwen
Qwen
May 24, 2026
Rank
#6
AI Index
37.4
Mention Rate
28.6%
Kimi
Kimi
May 24, 2026
Rank
#11
AI Index
24.0
Mention Rate
0.0%

Comparable Entities

Columbia is the closest comparable entity by rank, with Marmot behind it by 6.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Marmot ranked in the Outdoor Apparel leaderboard?

Marmot is ranked using its current overall AI visibility score across tracked engines in Outdoor Apparel, combining rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Marmot?

The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in gemini.

Which entities should be compared with Marmot?

Marmot is compared most directly with Columbia, Salomon, and Black Diamond in the current Outdoor Apparel leaderboard.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.

Methodology and source context

AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Outdoor Apparel.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.