Personal Care

Crest

Crest currently ranks #19 in the Personal Care leaderboard with an overall AI visibility score of 14.00. Its strongest recent performance appears in MiniMax.

Overall Score

Rank #19 of 30

Industry Rank

#19

Engines Covered

Competitors

Updated

Apr 19, 2026

Visibility Overview

Crest currently ranks #19 in the Personal Care leaderboard with an overall AI visibility score of 14.00. Its strongest recent performance appears in MiniMax.

Strongest visibility currently comes from MiniMax and ChatGPT.

Visibility is relatively weaker in Grok and ChatGPT, leaving room to improve recommendation consistency.

Take Action

Track your own brand against Crest and other leaders in Personal Care.

Track This Brand

AI Visibility Trend

Open trend explorer

Crest is trending upward based on recent AI visibility runs.

Loading chart...

Engine Breakdown

ChatGPT

Apr 18, 2026

Rank

#18

AI Index

11.0

Mention Rate

0.0%

Grok

Apr 18, 2026

Rank

#21

AI Index

3.0

Mention Rate

0.0%

MiniMax

Apr 19, 2026

Rank

AI Index

28.0

Mention Rate

0.0%

Closest Competitors

Old Spice

Rank #18

14.8

Score gap: -0.8

Aveeno

Rank #20

13.4

Score gap: 0.6

Dettol

Rank #17

15.0

Score gap: -1.0

FAQ

Why is Crest ranked here?

Crest is ranked using the current overall AI visibility score across tracked engines in Personal Care.

Which engines mention Crest most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.