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Personal Care

Nivea

Nivea currently ranks #2 in the Personal Care leaderboard with an overall AI visibility score of 27.51. Its strongest recent performance appears in ChatGPT.

Overall Score
28
Rank #2 of 30
Industry Rank
#2
Engines Covered
5
Competitors
3
Updated
Apr 19, 2026

Visibility Overview

Nivea currently ranks #2 in the Personal Care leaderboard with an overall AI visibility score of 27.51. Its strongest recent performance appears in ChatGPT.

Strongest visibility currently comes from ChatGPT and Grok.

Visibility is relatively weaker in Qwen and DeepSeek, leaving room to improve recommendation consistency.

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AI Visibility Trend

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Nivea has softened in recent runs and may need attention on weaker engines.

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Engine Breakdown

ChatGPT
ChatGPT
Apr 18, 2026
Rank
#2
AI Index
39.4
Mention Rate
28.6%
Grok
Grok
Apr 18, 2026
Rank
#2
AI Index
29.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Apr 18, 2026
Rank
#3
AI Index
25.7
Mention Rate
14.3%
MiniMax
MiniMax
Apr 19, 2026
Rank
#2
AI Index
28.7
Mention Rate
14.3%
Qwen
Qwen
Apr 19, 2026
Rank
#13
AI Index
14.7
Mention Rate
14.3%

Closest Competitors

L'Oréal Paris

Rank #1

31.6

Score gap: -4.1

Pantene

Rank #3

23.8

Score gap: 3.7

Oral-B

Rank #4

22.0

Score gap: 5.5

FAQ

Why is Nivea ranked here?

Nivea is ranked using the current overall AI visibility score across tracked engines in Personal Care.

Which engines mention Nivea most?

See the engine breakdown section for the latest per-engine visibility results.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.