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Public Industry Leaderboard

Personal Care DeepSeek AI Rankings

Personal Care Brands

Current Champion

L'Oréal Paris

AI Index 38.0

Podium Snapshot

#1 L'Oréal Paris · #2 Johnson's · #3 Nivea

Latest Refresh

May 26, 2026

7 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Personal Care leaderboard shows which entities AI engines recommend most consistently right now. Current leaders include L'Oréal Paris, Johnson's, and Nivea across 7 tracked engines, with score and mention-rate signals combined into the overall AI Index. L'Oréal Paris is 12.2 points ahead of Johnson's, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and DeepSeek rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

This DeepSeek page is a public AI rank tracking benchmark for Personal Care: it shows how entities rank inside one answer engine, using mention rate, recommendation strength, and latest snapshot signals. Use the private AI rank tracker when you need recurring monitoring for your own prompts, competitors, and saved answer history.

Why This Matters

Use the overall ranking to see who leads this industry at a glance, then drill into individual AI engines to understand where visibility is strong, weak, or inconsistent. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show whether the leader is durable or only winning in a narrow set of prompts.

Current Ranking Takeaways

Johnson's is currently #1 in the Personal Care DeepSeek public rank tracking benchmark, with a 40.8 AI Index and 42.9% mention rate.

Gillette is the nearest visible challenger on DeepSeek, trailing Johnson's by 12.8 points. That gap helps separate engine-specific visibility from broader cross-engine strength.

The DeepSeek benchmark refreshed on May 26, 2026, so it should be read as a public engine snapshot rather than a private recurring tracker run.

30

Entities

7

AI Engines

May 26, 2026

Last Updated

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

DeepSeek DeepSeek

Latest public AI rank tracking benchmark for DeepSeek.

10 / 10 entities May 26, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
Johnson's
40.8
42.9%
🥈 #2
Gillette
28.0
0.0%
🥉 #3
Nivea
27.0
0.0%
#4
Dove
24.0
0.0%
#5
Garnier
23.0
0.0%
#6
Aveeno
22.9
28.6%
#7
Pantene
21.0
0.0%
#8
Head & Shoulders
20.0
0.0%
#9
L'Oréal Paris
19.0
0.0%
#10
Olay
12.0
0.0%

FAQ

How is the Personal Care leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Personal Care, including rank position, recommendation strength, and mention-rate patterns.

Why can L'Oréal Paris lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Personal Care leaderboard updated?

This leaderboard updates whenever new completed runs are available for Personal Care, with the latest refresh date shown on the page.